About Laura Claire
I'm a Brand and Content Strategist based in London with nearly five years of experience working with in-house teams, agencies, and independent businesses. I help brands define their identity, build content systems that work, and show up consistently across social media, websites, and beyond, always strategy-first, always with results in mind.
French
Native or bilingual
English
Fluent
Can work on-site
London (up to 15km)
Experience
- LCKN CreativeBrand and Content StrategistSeptember 2022 - Today (3 years and 9 months)London, United KingdomCurrently working as a Brand & Content Strategist for businesses in cosmetic and textileindustries• Brand design• Content marketing strategy• Content management• Content creation and design (graphic design, motion design, copywriting, video editing)• Paid media campaigns• Website content, management, and SEO
- Agence ApolloSearch Engine Optimization Project ManagerJanuary 2022 - October 2022 (9 months)FranceGoal : Improve the online visibility of clients- Conduct SEO audit on websites and realization of keyword analysis- Meta tag and Content Optimization (text, video, images)- Follow up on websites ranking, performance analysis, and reportings- Management of Social Media Advertisings (Facebook and Instagram) Achievement : Management of 5 client accounts with an average of 60% in the increase of traffic on each website
- GLOBALOPTIMDigital Marketing ExecutiveNovember 2020 - December 2021 (1 year and 1 month)FranceGoal : Generate traffic on internet platforms and social networks- Creation of digital content and management of digital communication campaigns- Content writing to optimise natural referencing (SEO)- Management of paid search strategy and PPC campaign (SEA)- Follow up and performance analysis of the website Achievement : 190% increase in subscribers on Instagram
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Education
- Marketing DigitalMontpellier Business School2023Digital marketing, Graphic Design, Social selling, Global marketing, Strategic management, Customer relationship management, Data analytics for marketing
- Preparatory class for the Top Business Schools competitive exam , Business/ Commerce, Generalalfred kastler2018Preparatory class for the Top Business Schools competitive exam , Business/ Commerce, General
Certifications
- Google AnalyticsGoogle2023