Description

With over 15 years of B2B marketing and communication experience, I specialise in helping foodtech, agtech, and sustainability-focused scale-ups accelerate growth through strategic marketing, brand positioning, and investor and partner communications. I’ve led marketing functions, advised startups and corporates across Europe, and supported commercialisation and perception-shift strategies in complex, regulated industries. Whether acting as a strategic advisor, interim CMO, or hands-on mentor, I bring sharp insight, clarity, and practical support to help businesses scale with confidence.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

EIT FOOD RisingFoodStars (Contract)
Marketing Manager
November 2023 - Today (2 years and 7 months)
• Strategic Marketing consultant to scaleups in the AgriFoodTech space
• Delivering support, coaching, advice and mentorship
• Developing training plans and workshops for startups and scaleups
• Developing the marketing and communications strategy, planning and execution for the EIT Food RisingFoodStars brand
• Working with third parties to effectively execute campaigns
EMEA – Amcor (Contract)
Marketing and Communications Senior Manager
July 2018 - June 2024 (5 years and 11 months)
• Led transformative marketing campaigns that increased market share and customer engagement across European markets.
• Collaborated with senior executives to refine messaging and align marketing strategies with business objectives.
• Managed brand awareness strategies, created engaging press materials (PR kits, Press Releases and fostered relationships with leading PR agencies)
• Executed impactful communication campaigns that drive customer satisfaction and employee engagement.
• Experienced in crisis communication, overseeing content production, and ensuring all communications are consistent with the Amcor's tone and messaging.
• Championed sustainability initiatives, integrating eco-friendly messages into product marketing that positioned the company as a leader in more sustainable practices.
Fabrick Marketing
Strategy and Operations Director
March 2016 - July 2018 (2 years and 4 months)
• Oversaw marketing strategies and operations for over 40 clients, enhancing their market position and brand recognition.
• Developed and executed a comprehensive digital transformation strategy that improved client engagement and operational efficiency.
• Led a team of 20+ professionals, fostering a culture of innovation and continuous improvement in marketing practices.