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Laura CuttifordLC

Laura Cuttiford

Event Project Manager

€498/day
London, GB
8-15 years

Average response time: 1 hour

About Laura

Experienced event project manager based out of Berlin. Over the past 15+ years I have organised a wide variety of events in the UK, Europe, US, Asia and the Middle East. From global start-up competitions in Abu Dhabi, to multi day deep-tech conferences in San Francisco and food-tech brand activations in Germany, my work has always been thrilling and rewarding. I take great joy in interpreting my client's needs, weaving them into meaningful narratives, and later, experiences and events.

Having worked for many years previously in the co-working/start up acceleration industry, I also have a deep belief in the importance of collaboration and the results this can bring, which has meant long lasting and positive relations with both supplier groups and communities.

With a brief hiatus from full time employment and some necessary travels in the last months I have enjoyed the chance to engage with some new and exciting projects and cultivate ideas of my own, and am now seeking freelance opportunities in the Berlin area or further afield.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Next Gen Foods - TiNDLE Product Launch
    Brand Activation Manager (Freelance)
    March 2022 - July 2022 (4 months)
    Germany
    - Pitched and won the opportunity to support with the launch of TiNDLE (a plant based chicken protein) into the German marketplace.
    -Supported with pre event logistics and later the onsite management of VIP tasting event in Hamburg
    -Worked alongside the global marketing team and their creative agency to develop a full scope activation plan for the consumer launch event in Berlin, unlocking valuable partnerships along the way and eventually using this to create a TiNDLE 'take over' of one of Berlin's longest standing food festivals - Bite Club. This event saw 9 global street food vendors using our product in their signature dishes, a number of on site consumer activations, plus attendance of around 2000 people, to an event usually attracting around 500.
  • Green Economy Coalition
    Special Event Manager (Freelance)
    October 2021 - December 2021 (2 months)
    London, UK
    - Supported this London based NGO as they pivoted to hosting their usually live 'Global Meetup' on to a virtual space
    -Worked alongside global team and IT expert to understand, and then adapt our chosen platform into a suitable tool for this particular requirement
    -Hosted a number of trial sessions prior to event, supporting both GEC team and those speaking with their understanding of the platform and readiness for the event itself
    -Provided round the clock support for any questions/requirements both pre event and throughout the 5 day event itself
    -Supported the GEC team in creating a suitable online schedule and managed full operation over the period of the event itself
  • Ververica/Alibaba Group
    Event Marketing Expert
    January 2018 - August 2021 (3 years and 7 months)
    Berlin, Germany
    - Responsible for full project management and execution of the Flink Forward event program in Germany and USA.
    -Oversaw expansion into China, and prior to the onset of Coronavirus, I was actively expanding the Flink Forward concept into the UK.
    -In 2020 I worked alongside the marketing team to pivot our events into a virtual space, with a 6 week turnaround to take the formerly planned Flink Forward San Francisco into a multi 'stage' online production, with over 80 speakers and 1000 attendees.
    -In my last months working with Ververica I assumed a slightly different role, developing our internal communications, both within the immediate company, and especially with the wider Alibaba Group in China and the USA.

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Education

  • Media and Communications
    South Birmingham College
    2005

Skill set (7)

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