About Laura
English
Native or bilingual
Experience
- Next Gen Foods - TiNDLE Product LaunchBrand Activation Manager (Freelance)March 2022 - July 2022 (4 months)Germany- Pitched and won the opportunity to support with the launch of TiNDLE (a plant based chicken protein) into the German marketplace.-Supported with pre event logistics and later the onsite management of VIP tasting event in Hamburg-Worked alongside the global marketing team and their creative agency to develop a full scope activation plan for the consumer launch event in Berlin, unlocking valuable partnerships along the way and eventually using this to create a TiNDLE 'take over' of one of Berlin's longest standing food festivals - Bite Club. This event saw 9 global street food vendors using our product in their signature dishes, a number of on site consumer activations, plus attendance of around 2000 people, to an event usually attracting around 500.
- Green Economy CoalitionSpecial Event Manager (Freelance)October 2021 - December 2021 (2 months)London, UK- Supported this London based NGO as they pivoted to hosting their usually live 'Global Meetup' on to a virtual space-Worked alongside global team and IT expert to understand, and then adapt our chosen platform into a suitable tool for this particular requirement-Hosted a number of trial sessions prior to event, supporting both GEC team and those speaking with their understanding of the platform and readiness for the event itself-Provided round the clock support for any questions/requirements both pre event and throughout the 5 day event itself-Supported the GEC team in creating a suitable online schedule and managed full operation over the period of the event itself
- Ververica/Alibaba GroupEvent Marketing ExpertJanuary 2018 - August 2021 (3 years and 7 months)Berlin, Germany- Responsible for full project management and execution of the Flink Forward event program in Germany and USA.-Oversaw expansion into China, and prior to the onset of Coronavirus, I was actively expanding the Flink Forward concept into the UK.-In 2020 I worked alongside the marketing team to pivot our events into a virtual space, with a 6 week turnaround to take the formerly planned Flink Forward San Francisco into a multi 'stage' online production, with over 80 speakers and 1000 attendees.-In my last months working with Ververica I assumed a slightly different role, developing our internal communications, both within the immediate company, and especially with the wider Alibaba Group in China and the USA.
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Education
- Media and CommunicationsSouth Birmingham College2005