Description

Culture connects people to place. I help communities and destinations turn data into intentional strategies that build connection.

I bring an analytical mind and a creative heart to tourism and destination marketing, helping places and organizations understand what makes them memorable and translate that into strategies, stories, and experiences that feel true to who they are.

With more than 15 years of experience in place making, marketing, communication strategy, and business development, I bring both perspective and precision to every project. I’m fluent in the language of culture and numbers, equally comfortable building frameworks and shaping narratives that resonate.

What that looks like in practice:

•Destination marketing and brand positioning

•Campaign strategy and performance analysis

•Content and communication frameworks

•Partnership and audience development

•Strategic storytelling for tourism, culture, and lifestyle brands

If you’re looking for a partner who can translate data into meaning, align ideas with action, and move your brand forward with clarity and intention, let’s collaborate.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Richmond Region Tourism
Director of Sales Marketing & Business Development
TRAVEL AND TOURISM
January 2022 - December 2025 (3 years and 11 months)
Richmond, VA, USA
Directed integrated destination growth strategy, executive partnerships, and market positioning initiatives across leisure, sports, and convention sectors for a multi-jurisdiction regional tourism organization.

Advised cross-functional leadership teams on sales and marketing alignment, audience strategy, AI integration, stakeholder engagement, and organizational positioning to strengthen regional competitiveness and collaborative outcomes.

Led high-impact initiatives spanning destination branding, partnership development, inclusive tourism strategy, and sustainable growth planning.

Founded and chaired the organization’s Internal DEI Task Force, advancing equity-centered organizational strategy and community engagement.

Recognized as a national industry thought leader and frequent speaker at tourism conferences including Destinations International Annual Convention, Simpleview Summit, and U.S. Travel Association events.
Marketing Business development Storytelling Brand content Communication strategy
Richmond Region Tourism
Destination Sales Manager
TRAVEL AND TOURISM
November 2017 - January 2022 (4 years and 2 months)
Richmond, United States
Led single-property and small-market group sales efforts across faith-based, fraternal, multicultural, diversity, and government sectors. Cultivated strategic relationships with meeting planners, community stakeholders, and local partners to strengthen group business development, increase bookings, and expand visitor engagement and economic impact.
Discover Durham
Convention Services Manager
TRAVEL AND TOURISM
October 2015 - December 2016 (1 year and 2 months)
Durham, NC, USA
Positioned the city of Durham as a culturally dynamic and forward-thinking destination within group tour, multicultural, and international tourism markets. Managed convention and meeting services initiatives designed to strengthen client relationships, enhance cross-sector community partnerships, and elevate the attendee experience to support extended visitation and long-term destination engagement.