Description

I help ecommerce brands, retailers, and consumer goods companies improve ecommerce performance, operational efficiency, and customer experience through business analysis, process improvement, and scalable systems.

I'm a bilingual (EN/ES) Ecommerce Operations & Performance professional with 15+ years of experience spanning ecommerce operations, digital shelf optimization, conversion improvement, project coordination, customer experience, and process design.

Most recently, I supported global ecommerce initiatives at Opella, partnering with international stakeholders to improve product discoverability, content consistency, conversion performance, and operational execution across multiple markets. My work included ecommerce performance reviews, digital shelf analysis, cross-functional coordination, brief creation, process documentation, and project support using tools such as Profitero, Jira, and Confluence.

Prior to that, I built and operated multi-channel ecommerce businesses across eBay, Poshmark, Shopify, Mercari, and Whatnot, managing inventory operations, fulfillment, SEO, marketplace optimization, vendor relationships, and customer support.

I enjoy understanding how systems work, identifying inefficiencies, and creating frameworks that help teams execute more effectively. Whether improving workflows, documenting processes, supporting stakeholders, or optimizing ecommerce performance, my goal is always the same: make good work easier to repeat and scale.

Areas of Expertise:

• Ecommerce Operations & Performance

• Conversion Optimization & Digital Shelf

• Business Analysis & Process Improvement

• Project Coordination & Stakeholder Management

• Inventory, Fulfillment & Logistics Operations

• SOP Development & Workflow Design

Tools: Profitero, Jira, Confluence, Airtable, Salesforce, Excel, Notion, Trello.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 10km)

Opella ES Billing OHF
On Malt
Global Conversion Specialist
PHARMACEUTICALS INDUSTRY
November 2025 - February 2026 (2 months)
Barcelona, Spain
Supported global ecommerce performance and conversion initiatives for a leading consumer healthcare company, helping brands and markets improve digital shelf execution, content quality, product discoverability, and customer experience across online retail channels, including Amazon.

Facilitated global ecommerce performance reviews and Profitero deep dives, analyzing digital shelf metrics and identifying opportunities across multiple international markets.
Interpreted multi-market scorecards and performance data to support prioritization, action planning, and continuous improvement initiatives.
Developed global briefs, PDP frameworks, toolkits, and implementation resources for cross-functional stakeholders.
Managed project timelines, dependencies, and delivery milestones using Jira and Confluence.
Conducted ecommerce share analysis and year-over-year performance comparisons using Excel.
Hosted global stakeholder meetings, documenting decisions, action items, risks, dependencies, and follow-up plans.
Collaborated with commercial, ecommerce, creative, and digital teams to support rollout of new tools, capabilities, and best practices.
Produced executive-ready presentations and documentation to support decision-making and program adoption across markets.

Tools: Profitero, Jira, Confluence, Excel, PowerPoint, Teams, Zoom, Canva, Figma.
E-commerce Project Management Data analysis Business analysis Process facilitation
A Threaded Fox
Ecommerce Operations & Fulfillment Lead
E-COMMERCE
January 2018 - January 2024 (6 years)
Portland, United States
• Managed 100–125 weekly orders across multiple sales platforms.
• Created platform-specific workflows to optimize listings and increase visibility.
• Developed SOPs and Help Center articles for internal and external use.
• Trained and managed international virtual assistants, improving listing speed and accuracy.
• Built cross-platform sales tracking in Airtable to inform pricing and product selection.
E-commerce Off-Page Optimization SEO Process facilitation customer service
A Quick Brown Fox
Program & Community Director + Merchandise Manager
SPORTS
January 2018 - February 2025 (7 years and 1 month)
• Oversaw fee-based online communities on Patreon, Strava, and a custom-built app.
• Designed and delivered monthly challenges, live events, and onboarding workflows.
• Coordinated merchandise production, inventory, and fulfillment.
• Maintained consistent, branded communication across channels.
Project Management Off-Page Optimization E-commerce SEO Community Management