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Lauren AlexandraLA

Lauren Alexandra

Director - People, Culture & Transformation

€920/day
Chester, GB
8-15 years

Average response time: 1 hour

About Lauren

Applying behavioural science and creativity to help organisations transform their people and culture .


After leading global teams at Expedia for over a decade, I’m now working with organisations on a fractional and project basis, helping them scale, transform and engage their people.

I hold an MSc in Psychology of the Arts, Neuroaesthetics and Creativity, which gives me a unique perspective on how people engage, adapt and thrive during times of change. I apply this understanding of creativity, motivation and human behaviour to help organisations design more effective cultures and transformation strategies.

Results
  • Increased employee engagement to 80% (up 70% over 4 years) while Expedia underwent major restructuring.
  • Cut contact-centre calls by 77% (1.1m → 250k/month) through comms & self-serve platforms.
  • Built and scaled platforms for 25,000+ employees across multiple brands.
  • Achieved highest team engagement scores in the business while leading global multi-disciplinary teams.

Available for project-based and advisory engagements across the UK.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Expedia Group
    Director - Global Design, Talent, Learning
    TECH
    July 2018 - December 2024 (6 years and 5 months)
    Chester, United Kingdom
    Led global people, culture and communications strategy for 25,000+ employees across multiple brands, during a period of major restructuring and business model change.
    • Change leadership: Built and delivered strategies that guided employees through transformation, increasing engagement to 80% (↑70% in four years) despite multiple layoffs.
    • Systems and scalability: Designed and launched global engagement and learning platforms with UX/product partners, ensuring consistent employee experience across regions.
    • Culture and leadership impact: Coached senior leaders and designed employee journeys that aligned business priorities with people needs, resulting in the highest engagement scores in the company.
    • Team effectiveness: Built and led a high-performing global team of multi-disciplinary specialists, recognised for award-winning content and impact.
    • Strategic projects: Partnered with C-suite on organisational change, leadership & career development. Scaling high-performing teams initiatives.
    Leadership & Executive Communications Talet Strategy People & Organisational Transformation
  • Expedia Group
    Senior Manager – Global Design: Communications, Learning and B2B Marketing and Communications
    TECH
    September 2015 - July 2018 (2 years and 10 months)
    London, United Kingdom
    Learning and Development, & B2B Marketing Directed communications and learning strategies to support global sales, service and marketing teams during rapid growth and organisational change.
    • Internal communications: Built and scaled a platform for 10,000+ employees with 75% engagement, enabling more consistent messaging and culture alignment across regions.
    • Transformation impact: Cut monthly contact-centre demand by ~77% (1.1m > 250k calls) through a self-serve communications strategy, saving cost and improving customer/employee experience.
    • Learning and development: Designed and delivered a 3-year global L&D comms strategy using user-generated and entertainment-led content, improving accessibility and uptake of learning worldwide.
    • Cross-functional leadership: Partnered with UX, product and strategy teams to deliver integrated employee platforms that supported both performance and engagement.
    Creative Strategy Leadership & Executive Communications E-learning B2B Sales Internal communication
  • Expedia Group
    Media Designer – Learning and Development, Global B2B Communications
    TECH
    January 2014 - September 2015 (1 year and 8 months)
    London, United Kingdom
    Contributed to the foundation of Expedia's global internal communications and employee engagement function, building early systems and platforms to support organisational growth.
    • Platform design: Created the UX and structure for a new internal content platform, piloted across a 12-month test period, laying the groundwork for a scalable global engagement system.
    • Content innovation: Produced a suite of multimedia campaigns (video series, articles, graphics) to drive consistent employee communication and development.
    • Culture & brand: Established an internal employee brand that demonstrated the value of structured comms, helping secure investment in a dedicated communications function.
    Internal communication Design Thinking Graphic Design Video production UI Web Design

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Education

  • MSc
    Goldsmiths, University of London
    2025
    MSc
  • Graphic Design
    Shillington College
    2016
    Graphic Design

Skill set

Categories