About Lauren
Why work with me?
What I offer
English
Native or bilingual
Experience
- Citizens AdviceSenior Digital Marketing SpecialistCIVIC AND SOCIAL ORGANIZATIONSFebruary 2026 - Today (4 months)London, United Kingdom
- Lead the end-to-end development, delivery, and evaluation of multi-channel campaigns.
- Script, film, and edit weekly video content. Leveraging trending sounds to achieve viral reach of 1.7M and 845K views while increasing TikTok engagement by 1,344%.
- Collaborate with external stakeholders to develop and deliver high-quality branded content. Ensuring alignment with organisational goals and brand identity.
- Review and copy-editing long-form articles and blogs from wider business for brand consistency and tone of voice.
- Manage social media profiles with over 550,000 followers.
- IOSHMarketing Business PartnerCIVIC AND SOCIAL ORGANIZATIONSJune 2024 - July 2025 (1 year and 1 month)Leicester, United KingdomDevelop and execute marketing strategies to enhance brand awareness and drive campaign success.• Led the launch marketing campaign for IOSH's new product, a Level 3 certification, resulting in a significant boost in awareness and early enrolments.• Initiated and conducted IOSH's first brand-focused market research, aimed at optimising the brand hierarchy to align with the needs and expectations of core audience segments.• Managed integrated marketing campaigns across paid, digital, email, events, and print channels, achieving a consistent, multi-channel brand presence.• Oversaw campaign budgets, ensuring efficient allocation of resources and maximising campaign
- IOSHSocial Media and Community LeadCIVIC AND SOCIAL ORGANIZATIONSNovember 2022 - June 2024 (1 year and 7 months)Leicester, United KingdomJoined to lead the development of IOSH's social media presence, community engagement, and overall content strategy.• Led a team in building and managing IOSH's social media profiles and digital presence.• Executed a social media takeover for the launch of IOSH's new member grades structure, achieving 5x more clicks and a 1% higher engagement rate than the monthly average; shortlisted for Best Social Media Presence at the 2024 Memcom Awards.• Launched IOSH's TikTok channel, successfully balancing content to achieve a 1:1 ratio of planned brand content to live conversations.• Achieved a 10% increase in positive sentiment and a 15% increase in engagement across social channels through targeted content strategies and enhanced community engagement.• Managed social media profiles with 300,000+ followers, achieving consistent 1-2% monthly growth.• Created and edited diverse content types, including video, collating user-generated content (UGC), blog posts and infographics, collaborating with members to generate engaging material.• Fostered community interactions, increasing the depth of conversations and driving engagement across forums, LinkedIn groups, and social platforms.• Supported and led training sessions for internal teams to improve channel and brand health.
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Education
- BA (Hons) English and HistorySheffield Hallam University2018
Certifications
- Level 4 Certificate in Professional Digital MarketingChartered Institute of Marketing (CIM)2023
- Social Media Strategy MasterclassChartered Institute of Marketing (CIM)2024