Description

I'm a senior media and partnerships consultant with 8–15 years of experience across Google (EMEA/MENA), Coca-Cola, and leading global agencies.

I help brands and businesses build smarter media strategies, develop high-value partnerships, and drive measurable growth through platforms. Bringing both platform-side insider knowledge and brand-side strategic experience that most consultants don't have.

What I specialise in:

Media strategy and planning for FMCG and CPG brands

Partnership development and audit

Google platform strategy and campaign optimisation

Team leadership and cross-functional project management

Brands I've worked with:

Coca-Cola · L'Oréal · BMW · Reckitt Benckiser · Swarovski · Johnson & Johnson

Why clients work with me:

I've sat on both sides of the table : at Google advising brands, and at Coca-Cola and agencies executing at scale. I bring senior-level thinking, fast execution, and a track record with some of the world's most demanding marketing organisations.

Based in Amsterdam.

Available for remote and on-site projects across Europe.

Languages

Dutch
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
German
Fluent

Workplace preferences

Can work on-site

Amsterdam (up to 50km)

Google
Industry Manager
March 2025 - Today (1 year and 3 months)
Amsterdam, Netherlands
Managed strategic media partnerships between Google and leading FMCG/CPG advertisers across Europe and the Middle East. Advised brands on platform strategy, audience targeting, and campaign optimisation across Google's full product suite. Acted as a trusted consultant bridging platform capabilities with brand-side marketing objectives.
media strategy Google AdWords Content Marketing digital advertising fmcg
Universal McCann
Group Head
DIGITAL AND IT
January 2021 - December 2024 (3 years and 11 months)
Frankfurt am Main, Germany
Led a team of junior and senior media planners in developing and executing integrated media strategies for multinational brand clients across European markets. Managed media planning and buying across digital and traditional channels, overseeing team output, quality, and client deliverables. Clients included Johnson & Johnson, Mattel, L'Oréal, BMW, Reckitt Benckiser, and Swarovski.
team leadership Sociale Media Content Marketing SEA Project Management