Description

A creative content specialist with 5+ years’ experience, working freelance and in-house to help brands connect with audiences through social-first content.

From concepting and styling to filming, editing, and trend-spotting, I bring ideas to life across TikTok, Instagram, and beyond - balancing creativity with strategy to deliver content that’s both eye-catching and effective.

I’ve created for fashion, homeware, beauty, lifestyle, food, fitness, and tech - producing everything from organic campaigns and UGC ads to full social management. Alongside client work, I’ve also grown my own Instagram platform to 100k+ followers, giving me first-hand insight into algorithms, storytelling, and long-term audience growth.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

TJX Europe (TK Maxx & Homesense)
Senior Creative Content Creator
June 2025 - September 2025 (3 months)
Concepted, styled, filmed, and edited TikTok and Instagram content across fashion and homeware. Produced trend-led campaigns designed to engage, convert, and align with pan-European audiences. Worked the full creative process from product picking and styling through to editing and publishing. Collaborated with creative, marketing, and copy teams as their first dedicated social specialist.
Content marketing Video editing Filming
freelance
Freelance Content Creator & Social Media Manager
April 2022 - Today (4 years and 2 months)
Created organic and paid social campaigns (UGC ads, reels, carousels, stills, captions) across beauty, fashion, lifestyle, food, fitness, homeware, and tech.
Managed client accounts including scheduling, community management, reporting, and strategy. Delivered end-to-end production: concepting, filming, editing, and publishing.
REN Skincare
Social & Content Coordinator
January 2021 - December 2021 (11 months)
Solely managed the content calendar, strategically developing content across multiple platforms, ensuring alignment with brand goals and cross-departmental coordination.

Created a variety of social content including graphics, video editing, filming, and photography, while working with influencers to align with REN’s aesthetic and audience.