About Lena
I am a dynamic professional with over 10 years of marketing experience. I have an in depth understanding of the German market, the marketing mix and the planning and execution of customer-driven marketing campaigns to increase revenue and profitability using offline and online channels such as mailings, activations, social media, email and PPC; in addition to experience in data management from cleansing to segmentation. Adapt to new environments quickly, always striving to achieving the highest standard possible in any given task.
Overall, I do see myself as a marketing generalist who has worked on various marketing channels and in various industries such as fashion, cosmetics, market places and health & wellness. Since the beginning of my career I focused on international businesses who wanted to enter or expand their marketing activities the German marketing. Culturally clued up, I have a deep understanding what German customers care about and what will capture their adaption.
If you need support with your German marketing activities, I can help you with:
- marketing strategy & planning
- localization & copywriting
- influencer marketing
- social media marketing
- content marketing
- affiliate marketing
- SEO/SEA and paid search
- inserts
- partnerships
- CRM
- email marketing
German
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Feel Holdings Ltd.EU MARKETING MANAGERHEALTH AND WELLNESSSeptember 2022 - January 2023 (4 months)London, UK- Launching the German website and implementing trust signals to increase website conversions Managing the translation agency to adapt the language, appearance, and functionality of the UK website for German-speaking markets- Launching DE paid social and paid search campaigns in collaboration with the UK performance agency Blogger & influencer outreach and launching the first influencer campaigns- Launching the DE Awin affiliate program- Managing the German translation agency
- Wild Cosmetics Ltd.MARKETING GROWTH LEAD GERMANYFASHION AND COSMETICSAugust 2021 - September 2022 (1 year)London- Responsible for driving the strategic marketing direction and proposition in the DACH region- Identifying, developing and building relationships with prominent influencers and executing performance influencer campaigns- Planning the weekly content strategy and developing a local content plan for the German market for channels such as email and social media- Identifying, selecting and managing the German PR agency- Establishing and managing relationships with external partners and agencies- Supporting with customer service requests and handling customer complaints- Working with the head of performance on DE paid social and paid search campaigns- Working with an agency on developing and executing the DE affiliate strategy- Planning and organising the trade booth for Wild at the Glow Beauty Convention- Establishing partnerships with major German e-commerce players eg. MyMuesli, JustSpices, Koro, Junglück, Glossybox, Paul Valentine, Foodist- Facebook & Instagram community management
- StockX LLCMARKETING MANAGER DACHFASHION AND COSMETICSJune 2019 - July 2021 (2 years and 1 month)London, UK- Defining the yearly OKRs as well as planning and executing the marketing plan to driving customer acquisition and retention- Managing local freelancers to execute the German content strategy and position StockX as a thought leader in the space of sneaker culture- Planning and executing online and offline activations in Germany- Driving brand awareness by creating influencer campaigns and developing partnerships with German media, brands and artists- Localising the StockX website, going live with the German version in September 2019- Launched successfully artist merchandise in collaboration with German rapper Kelvyn Colt on StockX which was sold out in less than a day- Working and managing the local PR agency to increase awareness of StockX in Germany and tell exciting stories about the sneaker culture and trends
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Education
- MA IN INTERNATIONAL RELATIONS WITH MERITUnitersity of Nottingham2010
- BACHELOR (HONS) MANAGEMENT, BUSINESS AND ADMINISTRATION (UPPER SECOND– 2.1)New College Durham, accredited by the University of Sunderland2009
Certifications
- PROFESSIONAL DIPLOMA IN DIGITAL MARKETING - SCORE 79%Digital Marketing Institute2021
- PROFESSIONAL DIPLOMA IN DIRECT AND DIGITAL MARKETING (WITH CREDIT)International Institute of Direct and Digital Marketing2016