About Leonard
German
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- TLGG agencyDIRECTOR PERFORMANCE MARKETING & BUSINESS UNIT LEADDIGITAL AND ITJuly 2019 - August 2025 (6 years and 1 month)Berlin, Germany
- Leading the Performance Marketing and Media unit with both strategic and operational responsibility
- Part of the TLGG Leadership Team, reporting directly to the CEO
- Driving and executing agency and consulting projects across various digital marketing disciplines
- Focused on strategic account development, new business opportunities, and executive-level communication
- Hands-on involvement in key projects with an emphasis on data-driven marketing and integrated media strategies
Kenntnisse: Media · Performance-Marketing · Marketingstrategie · E-Commerce · Leadership - Grace & Friends GmbHHEAD OF MARKETINGE-COMMERCEApril 2017 - July 2019 (2 years and 3 months)Berlin, GermanyZuständig für die Marketingstrategie und die Steuerung aller Aktivitäten in den Bereichen Kampagne, Performance Marketing, Social Media und CRM. Aufbau und Skalierung von fünf auf fünfzig Mitarbeiter*innen innerhalb von drei Jahren, bei einem hohen zweistelligen jährlichen Umsatzwachstum.
- Bloomy Days GmbHTEAMLEAD PERFORMANCE MARKETINGE-COMMERCEApril 2016 - March 2017 (11 months)Berlin, GermanyTeam Lead Performance Marketing (SEA, Google Ads, Paid Social), Aufbau von Tracking und Kampagnenstrukturen. Führung eines 5-köpfigen Teams. ROAS-getriebene Kampagnen-Optimierungen.
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Education
- International BusinessHochschule für Technisch und Wirtschaft2015BACHELOR OF ARTS
- ABITURGymnasium Hochrad2010ABITUR