Description

“Leonie always takes the time to understand the issue and work out how best to tackle it, working collaboratively and quickly.

“Very happy to recommend.”

— Richard Heys, Deputy Director & Deputy Chief Economist, Office for National Statistics

I’m a public relations, brand photography and communications expert. I’ll write the words and photograph the images you need to get your brand seen.

It doesn’t matter how great your idea is, if no-one sees it.

A news item is only covered by the top print news outlets or broadcasters because there’s a story there. It’s interesting, relatable, and relevant to the audience.

I can help you develop your story, and make the whole process of ‘getting known’ easier and more productive.

Achieving that kind of coverage is not easy, and it’s never guaranteed, because it’s earned – but reaching that coverage can make the difference to you and your business winning or losing. It can save you in a crisis, and turn a product launch or event from a flop to a success.

With my 24 years of experience, I have the skills and experience to give you the very best chance of getting powerful earned media coverage.

Why choose me?

• 25 years of successful partnerships, delivering services for people and organisations just like you.

• I’ve successfully delivered national news items for UK and Welsh Governments, police forces, charities, public and private sector clients, influencers, fundraisers, entrepreneurs and small businesses.

• Full service – words and images.

• Strong relationships with large number of media contacts

• Skilled communicator, able to negotiate and sell in broadcast interviews with top news outlets including BBC, ITV and Sky.

• Trusted partner.

• Personable and professional.

• Top class writer, with demonstrable success in placing press releases, feature articles and op eds.

“I was quite amazed at the depth of Leonie’s writing, and her ability to understand our business within such a short time.”

– Dee Adrian, Manager

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Cardiff County (up to 50km)

Scottish SPCA
Communications Manager
PRESS AND MEDIA
December 2023 - March 2024 (3 months)
Led team to maximise use of proactive, strategic media and public relations, resulting in improved brand authority.

Wrote press releases and op eds.

This culminated in coverage of a rehoming appeal in 54 national and regional outlets; 40 LinkedIn reposts; 429 retweets and 271 likes on ‘X’; nearly 800 Facebook likes, 152 comments and 1.2k shares; 5 online and 5 in-person interviews; and 24% of average monthly reactive media enquiries in a single day.
press releases Press and Media
Luminous Words
Public relations, brand photography and communications expert
PRESS AND MEDIA
May 2023 - Today (3 years)
Cardiff, United Kingdom
PR writing services including press releases, op eds and blogs.
Brand marketing communications and personal branding.
Industry award entry nomination writing.
Business and personal branding photography.
Press release Press and Media Photography Writing Journalism
Department for Business, Energy and Industrial Strategy (BEIS)
Press Officer
October 2022 - Today (3 years and 8 months)
Cardiff, UK