Description

6+ years of experience in strategy and creative at WPP & Pernod Ricard. I specialise in strategy with a cultural edge. Let’s bring energy to your brand and make it relevant for new audiences.

When you need a strategist who knows culture like the back of his hand. I’ve worked with Sony, Warner, Universal, Vice, Dazed, Boiler Room, Paris Fashion Week, and more.

From building a bar pop-up in Shanghai to filming music videos in Jamaica. I’ve got over 4 years of experience at Pernod Ricard as a Global Brand Manager where I did everything from hosting global bartender advocacy programs with thousands of applicants, to completing over 24 Market activations across every continent, launching NPDs, developing cultural strategies across music, art, and fashion, creating a unique in-house cultural foresight platform and knocking our competitor’s share of voice in the UK out of the park by 23%.

If you need someone with experience in FMCG writing toolkits and Market activation plans that SELL ideas internally or activate on your behalf, I’m here and ready.

But no brief is too small, if you want a hand with your brand strategy for a small business, I have years of WPP agency experience as a solo creative (Copywriting & Art Direction) so I know a good idea, and we’ll find yours.

I’m all about community marketing, culture building, partnerships, cultural foresight/insights, project management, and general brand strategy.

Decks, toolkits, activation plans, strategy, creative, I’ve got it!

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Freelance
Freelance Brand Strategist & Project Manager
April 2023 - Today (3 years and 2 months)
Using experience as a solo creative at a WPP agency and over 4 years as a brand manager at Pernod Ricard, I am supporting briefs with strategy and creativity in particular with FMCG brands.
Pernod Ricard (Chivas Regal)
Global Brand Manager
WINE AND SPIRITS
March 2021 - April 2023 (2 years and 1 month)
London, UK
Current Full-Time Position Global Brand Manager for Cultural Visibility – Leading the global brand strategy for cultural visibility. Developing local Market iterations and executing from Global across key markets. Line Management of Marketing Associate. Leading Global cultural foresights platform for over 400 colleagues.
Pernod Ricard (Chivas Regal)
Global Assistant Brand Manager
WINE AND SPIRITS
January 2019 - March 2021 (2 years and 2 months)
London, UK
October 2020 - March 2021 As part of the Cultural Partnerships team educating the Global Marketing team on culture and insight of relevance to Gen Z audiences. Making connections to influencers and icons. Innovating new generation marketing development. January 2019 - October 2020 As part of the Global On-Trade team looking after international campaigns for bartender advocacy for Chivas Regal blended scotch whisky. Running international brand advocacy campaigns. Built pop-up experiences in Shanghai. Completed 10+ POS projects. Lead drinks brand world development.