About Leysyan
GTM & Channel Strategy Consultant | Partner Program Design & Execution | Interim Leadership | EMEA · CIS
I help B2B SaaS and IT companies make partner programs actually work. With 18+ years of experience across EMEA, LATAM, and CIS, I design, fix, and scale partner ecosystems that drive sustainable revenue growth.
I don't sell long consulting projects. I offer structured packages with clear deliverables - so you get clarity before you invest more budget.
📥 DOWNLOAD MY SERVICE CATALOG
Complete pricing & deliverables for all services.
🎯 QUICK DIAGNOSTICS (€190–€390)
→ Competitor Snapshot — €390 | 5 days
See what 3 competitors do (tiers, margins, benefits)
→ Program Pulse Check — €290 | 3 days
3 strengths, 3 friction points, 3 quick wins
→ Strategy Advisory — €190 | 90 min
Expert input on ONE decision (tiers, incentives, PRM, etc.)
→ Feasibility Workshop — €1,200 | 1 week
Should you build a partner program? Go/no-go + roadmap
🚀 IMPLEMENTATION (€4,800–€11,500)
→ Quick-Start Sprint — €4,800 | 3 weeks
Fix top 3 issues (tier redesign, onboarding, portal, incentives)
→ Launch Sprint — €11,500 | 6-8 weeks
Build your first partner program from zero
💼 ONGOING SUPPORT
→ Fractional Lead — €3,200/month
Embedded 1.5-2 days/week (3-month minimum)
✅ Proven Impact:
→ Scaled a pan-European partner program to 3,000+ partners, cutting onboarding time by 50%
→ Designed and governed MDF / rebate frameworks with €300K+ annual budgets
→ Led 8-language PRM rollout (Allbound) across 10+ European countries, growing digital engagement by ~40%
→ Built partner growth models that doubled sales in Emerging Markets and expanded active partner base by ~30%
Core expertise:
•Channel & GTM Strategy
•Partner Program Design
•Incentive Governance
•PRM Implementation
•Partner Enablement
•Interim Leadership
📍 Munich | Remote & Hybrid across Europe
🌐 EN fluent · RU fluent · DE B1-B2
Russian
Native or bilingual
English
Fluent
Tatar
Conversational
German
Basic
Can work on-site
Munich (up to 10km)
Experience
- NFON AG,Director Channel GTM Strategy and Partner ProgramsSeptember 2021 - September 2025 (4 years)Munich, Germany09.2021 - 09.2025 NFON AG, Munich, Germany | Director Channel GTM Strategy & Programs (11.2023 – 09.2025)• Led Pan-European Channel GTM Strategy, aligning partner needs with market insights and product priorities across key European markets.• Conducted strategic market and channel analysis (Germany, Italy, France, Spain, and Poland) to support market prioritization, product positioning decisions and GTM focus.• Designed a scalable pan-European partner growth model (tiering, value propositions, incentives), forming the basis for next-generation GTM planning.• Led cross-functional collaboration with Product, Pricing and Legal to shape commercial models and operating principles, ensuring consistency across markets.• Analyzed performance and structure of the existing partner ecosystem to identify scalability constraints, segment dynamics and structural growth opportunities, feeding into regional planning.Channel Marketing & Field Marketing Team Lead (09.2021 – 10.2023)• Designed and executed Pan-European Channel GTM Strategy, aligning corporate objectives with local market execution across 10+ countries.• Rolled out Partner Relationship Management Platform (PRM Allbound) in 8 languages for 3000+ partners, improving partner engagement by ~40% and creating a unified digital experience across markets.• Strengthened partner onboarding, enablement, and retention through scalable incentive frameworks and sales readiness initiatives, reducing onboarding ~50% and supporting regional revenue growth.
- Aximpro GmbH,Account Director/Channel Marketing ProgramsAugust 2019 - August 2021 (2 years)Munich, Germany• Consulted Dell and Vertiv on EMEA- wide channel strategy and partner program frameworks, supporting scalable partner engagement models across diverse markets.• Led EMEA Partner Incentive Programs, doubling new partner sign-ups and increasing active sellers through structured engagement initiatives.• Ensured on-time, integrated delivery through cross-functional coordination across Finance, Software, Sales, Marketing.
- Acronis,Channel Business Development Manager CISJune 2015 - July 2019 (4 years and 1 month)Moscow, Russia• Developed and implemented a CIS channel strategy, driving B2B cloud business growth and surpassing sales quotas by 15% in FY2018.• Launched partner and channel incentive programs, improving partner engagement and establishing key procedures to streamline operations.• Developed local campaign toolkits, enabling partners to execute demand generation campaigns effectively.• Managed relationships with key partners and distributors, strengthening long-term collaboration.
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Education
- MBAGraduate School of International Business2013MBA
- Specialist Diploma. PhilologyUlyanovsk State Pedagogical University.2004Specialist Diploma. Philology