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Liam Parkinson Business management / Growth / Influencers LP

Liam Parkinson

Business management / Growth / Influencers
  • Suggested rate
    €879 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Liam's quote.
Location and workplace preferences
Location
Manchester, United Kingdom
Remote only
Primarily works remotely
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Skill set (29)
Liam in a few words
Having worked at Google, Twitch, BBC and Microsoft, amongst other roles, I've got a very well-rounded approach to challenges in the corporate world. More recently, I founded a talent management agency for influencers growing it to £6M annualised revenue. I'm interested in working with start-ups, coaching, sales/partnerships strategies, business planning/growth and expansion.
Experience
  • Turopium Sports and Entertainment Ltd
    Co-founder & Senior Vice President
    SOCIAL NETWORKS
    January 2020 - Today (5 years and 4 months)
    Manchester, United Kingdom
    Joined the business pre-revenue and took a strategic and pragmatic approach to launch the business creating a truly unique talent management offering. Initially responsible for talent management, sales and partnerships, finance, HR and operations whilst also building a strong organisational culture.

    ●Built and managed relationships with key stakeholders and shareholders, including monthly reporting to the board.
    ●Responsible for the day-to-day running of the business alongside P+Ls, business planning, risk management, forecasting and culture.
    ●Development and iteration of business operations and structure across talent management, sales, marketing and finance. Key Achievements
    ●Consecutive year-over-year revenue growth of 300% (Y2 vs Y1) and 120% (Y3 vs Y2) - Delivered and exceeded revenue targets each year.
    ●Achieving an average 96/100 creator satisfaction and an average of 87/100 employee satisfaction over 3-years.
    ●Built an industry-leading CRM system for both the creators and clients
    ●Delivered over 2,500 campaigns with over 400 clients.
    Team management Finance sector Marketing Business development Business plan Corporate strategy
  • Twitch Interactive Inc.
    UK Partnerships and Acquisitions Manager
    SOCIAL NETWORKS
    March 2017 - January 2020 (2 years and 10 months)
    London, United Kingdom
    As partnerships and acquisitions manager, I led the UK's effort to increase creator acquisitions through gaming and traditional verticles. Whilst also managing over 2,000 partnered creators, which included education of best practices and developing several programs to increase creator retention and loyalty to the platform.

    ●Global program development and implementation
    ●Monthly reporting to VP and SVP
    ●Managing legal process of acquisitions and financial agreements from start to end
    ●Responsible for negotiation of key agreements and partnerships from £0 - 7-figures. Key Achievements
    ●Signed Miniminter, Zerkaa, Tobi, Lando Norris, Mesut Ozil, and Iain Stirling, amongst others, onto yearly and multi-year exclusive agreements with Twitch.
    ●Developed and implemented a Tier 1 gifting program which was adopted globally.
    ●Identified and signed over 1,400 upcoming and established creators to Twitch vs the 200 signed in the previous period.
    ●Facilitated various partnerships with Razer, Noble Chairs, Elgato (Corsair), which included global IP, paid media and advertising rights. Notable Previous Roles
    Partnerships Reporting Product development Project Management Social media Advertising
  • British Broadcast Corporation
    YouTube Content and Strategy Manager
    September 2016 - March 2017 (6 months)
Recommendations
Education
  • GCSE
    Darwen Vale High School
    2007
    GCSE
Certifications