About Liberty
I’m passionate about developing and deploying best in class digital media campaigns from beginning to end. I have a strong understanding and utilisation of advertising platforms and their impact on brand and performance marketing KPIs.
I have worked on a range of clients from luxury fashion (Matchesfashion, Kate Spade, Topman and more) and E-com (MADE.com) to apps (PayPal and Treatwell). However, there is 1 common theme across them all and that is the passions of wanting to grow their business through digital media, specifically paid social. I have worked towards multiple KPIs and business models (B2B, B2C).
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- TreatwellGrowth Marketing LeadSeptember 2022 - Today (3 years and 9 months)London, UK
- FreelanceFreelance Paid Social SpecialistOctober 2020 - Today (5 years and 8 months)Using my 7+ years experience in paid social to help businesses achieve their goals across a wide range of KPIs.
- MADE.COMSenior Biddable Media ManagerJuly 2021 - September 2022 (1 year and 2 months)London, UK- Responsible for all paid social and programmatic activity across UK & ME- Managing the in-house social team and responsible for agency led programmatic activity- In-housing programmatic through 2021
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Education
- Bachelor of ArtsUniversity of the West of England2015Bachelor of Arts (B.A.), Marketing