Liliia Kasian, Social Media Manager, Content Manager and Creator

As a creator by nature and a strategist by life path, I’ve been fortunate over the years to lead teams of talented creators and connect with millions through authentic brand storytelling and strategic collaborations.

In my recent roles, I’ve built brand strategies from scratch and launched successful e-commerce campaigns.

My experience managing large communities across platforms has taught me to balance creativity with data-driven

BANDERA AGENCY;

CONTENT LEAD

March 2022 - January 2023 (10 months)

Porto, Portugal

Outline: in the last 10 months I successfully helped manage a content creation agency in Portugal for providing innovative visuals to more and more businesses. I worked with other content managers and reviewed their work on a daily basis. Using my strategy and vision, the campaigns were able to achieve on average 100+ leads daily with 10k followers base in the first 2 months for each client. Key Responsibilities:

•increased service users by 73% over 6 months through effective content strategy for Social Media platforms;

•crafting insightful briefs and feedback which can help content creators to deliver the right work the first time round, collaborating with UGC creators;

•Collaborations with models/influencers, publishing, community management, reaching engagement worldwide; and

•Video/photo shootings, editing, scenario of filming, developing tone of voice and brand legend.

SALPOENTE;

CONTENT CREATOR

March 2022 - November 2022 (8 months)

Aveiro, Portugal

Outline: as a Content Creator for hospitality, I managed high-quality content across Instagram, Facebook and TikTok. Achieved as a result increasing views from scratch to 10-50k views with 3,000 audiences, full reservations in the restaurants. Key Responsibilities:

•Content creation of reels, photos, TikTok, Stories managing, organisation of filming and delivering organic content.

•Content strategy and content plan development, community management, following the latest trends and collaborations with influencers and UGC creators.

@MAGIC.GIRL.OFFICIAL;

Content Manager

August 2021 - February 2022 (6 months)

Kyiv, Ukraine, 02000

Outline: as a Content Manager for a beauty store, I managed 50,000 followers across Instagram, Facebook, TikTok, Twitter and Telegram. Achieved + 5,000 organic audiences in first 2 months, 100+ leads daily, Key Responsibilities:

•Leading all social media strategies for the company to increase engagement and brand awareness;

•Visual design, design of highlights and posts, Figma, Adobe Suit, Canva, CapCut;

•Organising of filming, - cooperation with a targeting specialist, designer, photographer, SEO manager and etc; and

•Optimised TikTok campaign performance (inspection of salons in Kyiv) to boost platform engagement by 6 1%.

MARKETING,

College/University

MARKETING,