Skill set (12)
Lily in a few words
Whether you’re looking for some artwork or a visual identity, I would love to work with you.
Finding the balance between beauty and practicality is the key to good design. I design visual identities inspired by your vision and company values with the aim of developing work that suits your target audience. This work can manifest itself into full brand identities, a website, print materials and more. My more artistic side will enable us to create stunning visuals that are both unique and contextually worthy.
My client profiles range from financial institutions to beer brands to olive oil producers. This encourages me to take on any type of project and discover new approaches for new contexts. In addition, my previous experience has taught me to work in teams and as a freelancer giving me an extensive network of worldwide creatives that can be used to develop a project further if needs be.
Experience
- Vero UlivoDesignerWINE & SPIRITSJune 2021 - July 2021 (2 months)Geneva, SwitzerlandVero Ulivo were looking for a modern, Ibiza inspired olive oil label that would be eye catching.
- Rollers Mini GolfIllustratorRESTAURANTS & FOOD SERVICENovember 2020 - December 2020 (2 months)Geneva, SwitzerlandRollers are mini-golf bar in Geneva that is inspired by a range of movies. My task for this project was to create an A1 Art Deco piece that showcases key characters and elements of the crazy mini-golf within the context of Geneva.
- Altcoinomy SA (Alt)Graphic DesignerBANKING & INSURANCEJanuary 2021 - December 2021 (12 months)Geneva, SwitzerlandMy key role for Alt was to create a new brand identity for the already established crypto financial institution. Alt bridges the gap between the traditional financial institutions and the new digital landscape of the banking world. Our team was made up of a UX Designer, a marketing expert, a web developer and myself. Together we worked to create a full brand identity that would appeal to a different range of clients.My key tasks included creating the logo, designed based on the concept of bringing clarity to complex financial situations, developing the colour scheme, creating the illustrations and designing the website user interface.
Recommendations
Education
- BA Design for Art DirectionUniversity of the Arts London: London College of Communication2019Design for art direction was a broad course that gave us insight into a range of areas within the design world. The course asked us to use a multitude of media to create works for specific contexts. Some of these contexts included Brexit, Spacial Design the colour blue, a borough in London. My focus throughout the course was print design. Specialising in layout, typography and print materials. Although I did not pursue this line I did develop a keen eye for layout work and putting together visually appealing work.
- BA Design for Art DirectionUniversity of the Arts London: London College of Communication2019Design for Art Direction is a course that explores the practical, conceptual and managerial skills relating to design, art direction and creative direction.
Certifications
- Mastering Digital Marketing: SEM, SEO, Social Media and BeyondLondon Business School2021