About Lily
A highly efficient, data-driven social media specialist with a track record of successfully devising and implementing social strategy. I have experience building relationships with a diverse selection of clients, including creating and executing responsive, social-first content and managing all phases of digital marketing initiatives from concept through to delivery and optimisation.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- RelevanceSenior Social & Copy SpecialistNovember 2022 - Today (3 years and 7 months)Responsible for developing client social strategy, visual content creation, copywriting, scheduling content, producing reports, and analysing data across four major clients:• Developed a cross-channel social media strategy to engage customers on Facebook, LinkedIn, Instagram, and Twitter.• Created and implemented social media strategies for multiple clients and provided ongoing recommendations. Including high-quality original copy and visual content for social media campaigns.• Provided expertise in social media advertising, running advertising campaigns and advising in-house teams and clients on best practices.• Analysed in-depth social media data and concisely reported on it for in house teams and clients.• Responsible for writing newsletters, website content, website SEO and Advertising landing pages, internal blogs, pieces on external publications, Press Releases and social media posts.
- Strumpshaw Tree FairContent Creator and Social Media ManagerJune 2021 - Today (5 years)Digital content creator across all social channels, responsible for community management (organic & paid), developing social strategy and generating brand awareness:• Launched social media campaigns such as hosting a virtual Tree Fair during the lockdown, holding Instagram competitions,• Used Google Analytics and Facebook Creator Studio to develop insights to identify new opportunities.• Created and developed responsive, engaging content across all platforms.• Increased content interactions by 64,300% and increased following by 24.1%.
- Team ElevenSocial Account ExecutiveNovember 2021 - November 2022 (1 year)Bristol, UKResponsible for all elements of Invisalign organic social media, including content creation, copywriting, management of asset creation and management of community managers (organic & paid) in multiple markets across EMEA:• Developed engaging, responsive content for Invisalign social channels whilst retaining the brand's message. Including creating Invisalign's EU GIPHY channel.• Responsible for implementing organic social strategy and ensuring all activity adheres to channel KPIs and best practices.• Coordinated multiple community managers and ensured they were delivered as per the agreed scope to a high standard and timely fashion.• Competent content planning and briefing driven by insights about categories and consumers aligned with the communication objectives. Including writing, contributing and delivering creative briefs.
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Education
- Bachelor of ArtsUniversity of Bristol2021Bachelor of Arts - BA, Anthropology