Description

I’m a senior freelance copywriter with over 8 years’ experience working across early-stage startups, fintech and publishing.

I specialise in marketing and UX copy. The reader is at the heart of everything I write, whether I’m encouraging them fall in love with a product or prompting them to complete a security setup.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Wonderbly
Senior freelance copywriter
PUBLISHING
May 2019 - Today (7 years and 1 month)
London, United Kingdom
Wonderbly is the world’s bestselling personalised book publishing company.
I conceptualise and write performance-driven copy for new products, Meta ad suites (static and video) and high-volume email campaigns, driving conversions across Wonderbly’s 2M+ email subscriber base.
Copywriting Meta Ads Brand content Creative Product Marketing
ANNA Money
Senior freelance copywriter
BANKING AND INSURANCE
May 2019 - Today (7 years and 1 month)
London, United Kingdom
ANNA Money is a Sunday Times 100 business account app. I lead multi-channel content for 100,000+ customers, including intricate UX journeys for tax filing, compliance and company formations. I manage a versatile brand voice, and I also develop LLM system prompts as part of ANNA’s AI-driven business banking.
UX Writing artificial intelligence Brand content Copywriting
Freelance
Senior freelance copywriter
January 2018 - Today (8 years and 5 months)
London, United Kingdom
In my current role as a senior freelance copywriter, I create everything from UX flows to landing pages, product descriptions, AI prompts, CRM emails, paid social ads, video scripts, tone of voice guidelines, style guides and more.

My clients include ANNA Money, Wonderbly, Netflix,
Merlin Attractions, Tails, DAME, TouchNote, Virgin, Sneak Energy, Blippar, Fixter, huggg, Lavenham Jackets, Frugi and Go Ape.

Prior to my career in copywriting, I worked across commercials and
music videos as a director, producer, music supervisor, and director’s agent.
Marketing Copywriting Brand content UX Writing artificial intelligence