I'm a Creative Director, mum and yogi with over 20 years’ experience working in the creative industry. Being a working mum with a toddler makes me a multi-tasking, egoless, unflappable creative force. I can build any brand or sell any product that connects emotionally or entertains. I’m not afraid to think differently and having honed my skills as an art director, I know how to make things stand out and look good.

I have worked across the creative sector (in publishing, in advertising, and for content and integrated agencies). That has made me a channel agnostic Creative Director who brings a different perspective to the table. Having helped rebrand and launch campaigns for some of the most iconic luxury global brands, as well as supermarkets, chocolates, beauty brands, smart phones and renewable energy companies, I can become an expert on anything. I’ve also got a pretty good pitch record, and I love to build new client relationships and develop new business.

I’m all about craft and a stickler for detail. Over the years I’ve been a designer, art director, creative, and creative director so, should you need it, I can be a one-woman band: come up with the big idea, develop it, create it, design it, guide it through post-production and send it out the door. Alternatively, I can apply all that experience to nurture my team and make them the best that they can be. I want to work with people who care about each other and the work that they do, hopefully doing some good for the planet and humanity along the way.