Skill set (18)
Industry fields of expertise
Lindsay in a few words
10+ years experience...
Tech | Digital Product Management (Mobile App & Website) | User Experience (UX) & Research | Nuero-Marketing | Digital Analytics | Creative Strategist | Brand Strategy
I work with Start-ups, SMEs and Corporates to develop a strong online presence. I blend my creative, tech, strategic and commercial skillset to help businesses:
- Develop a brand strategy ensuring clear vision & business goals are in place
- Deep-dive and carry out in-depth research to understand customer needs & industry trends
- Creating roadmaps with initiatives that benefit both consumer & business
- Assist the digital design, build + launch process for both Mobile App & Websites
- Assist delivery of creative initiatives to drive and support marketing KPIs
- Advise on monetisation strategies & ways to achieve commercial growth
- Optimise digital products for growth (A/B testing)
- Data, reporting and analysis through a variety of leading tools including GA
- Manage & drive e-commerce B2C growth & optimising merchandising opportunities
- Designing systems & implementing tools to develop efficient processes
- Facilitating and enforcing Agile methodology
Highlights when working with businesses:
- Design, develop & launch MVPs (Mobile Apps inc MENA Retail Brands & Start-ups)
- Source digital talent from my extensive network to ensure high-quality work & output
- Digitally transform including Website development & Omni-channel experiences
- Determine ‘Product market fit’ for Loyalty program inc high-end customer base (Emirate Holding Company)
- Integrate full Adobe / Google Analytics implementation & Live Chat Systems
- Increase revenue through digital channels
- Increase lead generation by 70% using creative design initiatives
- Reducing business costs by $200k+ through system design
- Supported both B2B & B2C digital channels across 8 markets including UK, Middle East, America & Europe
Experience
- ValtechProduct ManagerHOSPITALITYFebruary 2024 - Today (1 year and 1 month)Dubai, United Arab EmiratesCollaborating with a prestigious global brand with the goal of crafting an award-winning application. Working closely with the client as part of the Experience Design team to conclude the discovery phase, define a product strategy and curate a backlog ready for development.
- Lindsay Matthews ConsultingDigital Product ConsultantTECHSeptember 2022 - Today (2 years and 7 months)Dubai - United Arab Emirates10+ years experience...Tech | Digital Product Management (Mobile App & Website) | User Experience (UX) & Research | Nuero-Marketing | Digital Analytics | Creative Strategist | Brand StrategyI work with Start-ups, SMEs and Corporates to develop a strong online presence. I blend my creative, tech, strategic and commercial skillset to help businesses:- Develop a brand strategy ensuring clear vision & business goals are in place- Deep-dive and carry out in-depth research to understand customer needs & industry trends- Creating roadmaps with initiatives that benefit both consumer & business- Assist the digital design, build + launch process for both Mobile App & Websites- Assist delivery of creative initiatives to drive and support marketing KPIs- Advise on monetisation strategies & ways to achieve commercial growth- Optimise digital products for growth (A/B testing)- Ecommerce, Merchandising and Content optimisation- Data, reporting and analysis through a variety of leading tools including GA- Designing systems & implementing tools to develop efficient processes- Facilitating and enforcing Agile methodologyHighlights when working with businesses:- Design, develop & launch MVPs (Mobile Apps inc MENA Retail Brands & Start-ups)- Source digital talent from my extensive network to ensure high-quality work & output- Digitally transform including Website development & Omni-channel experiences- Determine ‘Product market fit’ for Loyalty program inc high-end customer base (Emirate Holding Company)- Integrate full Adobe / Google Analytics implementation & Live Chat Systems- Increase revenue through digital channels- Increase lead generation by 70% using creative design initiatives- Reducing business costs by $200k+ through system design- Supported both B2B & B2C digital channels across 8 markets including UK, Middle East, America & Europe
- MAJID AL FUTTAIMProduct ConsultantOctober 2021 - September 2022 (11 months)Dubai - United Arab Emirates• Adopted and led on a highly-strategic product with an extremely high-income customer base• Partnered with CX research agency to ensure customer-centric approach when creating products• Determined product market fit to move into development phase• Compiled product, market and customer data to determine roadmap for successful ROI
Recommendations
Education
- GCSE, English, Business Studies, Mathematics, Spanish Language, Science, Theatre ArtsCheam High School2007GCSE, English, Business Studies, Mathematics, Spanish Language, Science, Theatre Arts