Description

I help brands unlock growth through smarter affiliate and partnership strategies, turning data into commercial decisions that actually move the needle.

With 15+ years in performance marketing and digital strategy, I bring senior-level thinking without the overhead, whether that's developing affiliate programmes, auditing marketing or CRM channels, identifying growth opportunities, or delivering the commercial reporting that keeps stakeholders aligned.

I specialise in strategy, analysis and insight. I work with brands across all industries who need someone who can cut through complexity, spot what others miss, and translate performance data into clear direction.

If you need clarity on what's working, what isn't, and what to do next, that's where I come in.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

47 Insights Ltd
Affiliate Marketing Consultant
BANKING AND INSURANCE
May 2026 - Today (1 month)
Manchester, United Kingdom
Independent affiliate and partnership marketing consultant operating through 47insights Ltd, specialising in financial services clients across protection and investment product verticals
Developing and executing end-to-end affiliate channel strategy including programme audits, competitive landscape analysis, partner identification, and opportunity sizing
Performance forecasting and commercial modelling to support business cases and executive-level decision making
Deliverables include executive summaries, partner pipeline documents, performance forecasts and growth strategy decks, and multi-tab programme management workbooks
Working across affiliate networks including Optimise to manage programme performance, publisher recruitment strategy, and partner relationship development
Producing stakeholder-ready strategy and planning documentation for senior commercial audiences
Drawing on 20+ years of digital marketing experience across affiliate, performance, email, and data and insight disciplines
Previous senior roles at AO.com, JD Sports, Webuyanycar, and LateRooms.com, bringing a breadth of commercial and channel expertise to each engagement
Affiliate Team management Optimisation Business intelligence Strategic planning
Contact State
Head of Client Strategy
BANKING AND INSURANCE
March 2023 - Today (3 years and 3 months)
Manchester, UK
I lead the delivery of client strategy and consumer intelligence that transforms how clients understand their markets, optimise customer acquisition, and accelerate growth. My work is centred on turning complex performance data into clear, commercially viable actions that improve outcomes across the sales funnel.

Strengthened client relationships by delivering actionable intelligence in quarterly and annual strategic reviews, driving both retention and revenue growth.
Client Strategy Market analysis Business intelligence Growth Strategy Data analysis
BrightHR
Head Of Partnerships and Affiliate
HUMAN RESOURCES
April 2022 - March 2023 (11 months)
Manchester, UK
A key area of focus has been developing a robust strategy for our programs and key partnerships, ensuring alignment with BrightHR initiatives. I work closely with key business stakeholders, including Sales, Marketing, and Finance, to facilitate end-to-end management. Additionally, I'm actively developing the employee perk marketplace, Bright Exchange, collaborating with publisher networks and high-profile brands to enhance our value proposition.
Spearheaded comprehensive strategy development to drive growth and engagement.
Growth Strategy Performance Marketing Affiliate and Partnership Strategy Client Strategy Marketplace