Description

I work as a freelance communication and event content lead, supporting organizations, institutions and brands in both day-to-day communication and event-driven projects, across digital, print and live environments.

Operating independently, I accompany clients on an ongoing basis, designing and maintaining websites, structuring narratives, creating visual content and producing communication assets adapted to their needs and timelines.

My work spans the full lifecycle of projects, from early briefs and first creative drafts to on-site delivery and live execution, ensuring consistency, clarity and alignment with real-world production constraints.

Key responsibilities include:

- Creating and updating corporate and campaign websites

- Structuring narratives and messaging for ongoing communication needs

- Designing visual content for digital platforms and social media

- Producing print communication for events, editorial and on-site materials

- Designing high-impact presentation decks and visual content for on-stage delivery

- Managing event content ecosystems, including platforms, programs and speaker content

- Preparing and operating run of show and cue sheets

- Coordinating live content delivery from the control room during events

Languages

French
Native or bilingual
English
Fluent
Dutch
Conversational

Workplace preferences

Can work on-site

Genève (up to 50km)

Dorier / MCI Group
Group Marketing & Communication Manager
January 2010 - September 2024 (14 years and 8 months)
Geneva, Switzerland
Brand Development: Build Dorier's marketing into a cohesive, modern brand, boosting visibility and awareness over 14 years. Marketing Strategy: Developed and executed comprehensive marketing plans, aligning with business objectives to deliver sustained growth and measurable ROI. Team Leadership: Managed and mentored a high-performing team, fostering collaboration, happiness, and exceptional results. Website Creation & SEO: Ledseveral website creations and SEO efforts, increasing traffic, lead generation, and conversion rates. Social Media Strategy: Strategically designed and implemented campaigns to drive audience engagement, brand loyalty, and measurable results across platforms. Brand Identity: Established a consistent brand presence across all digital and physical touchpoints, including brochures, presentations, fleet vehicles, and stationery, enhancing brand recognition and trust.
Dorier / MCI Group
Head of Presentation Design
DIGITAL AND IT
January 2018 - September 2024 (6 years and 8 months)
Geneva, Switzerland
Content Management: Led a team in creating customized PowerPoint presentations for high-profile events, aligning visual professional proficiency storytelling with client objectives to enhance audience engagement and message retention.

Client Collaboration and Innovation: Cultivated and sustained trusted partnerships with corporate and institutional clients, delivering tailored solutions and ensuring strategic alignment with their goals.

Industry Expertise: Mastered design and communication codes across diverse industries, including luxury, pharmaceuticals, banking, and automotive, adapting creative strategies to resonate with specific market needs and client expectations
TASMAC London School of Business
Marketing Trainee
EDUCATION AND E-LEARNING
September 2009 - April 2010 (7 months)
London, UK
Direct Marketing: successfully spearheaded direct marketing initiatives, targeting international students for the Master's in Sciences program, resulting in a significant increase in inquiries and enrollments.