Description

Hi, I'm Lipika. I am a product marketer who sits at the sweet spot where marketing meets technology. I bring 3+ years of experience across product marketing and consulting, where I’ve built expertise in market analysis, go-to-market strategy, sales enablement, and crafting clear, customer-focused value propositions. I help translate complex, technical products into simple, compelling stories that help customers understand not just what a product does, but what value it brings.

Industry field of expertise

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

Worldline
Product Marketing & Strategy
BANKING AND INSURANCE
August 2023 - September 2025 (2 years and 1 month)
Paris, France
Developed go-to-market and monetization strategies for value-added services by mapping merchant needs and analyzing market trends to identify growth opportunities and support revenue diversification.
Led product marketing for a Tier-1 launch of SmartPOS, built product positioning and solution briefs while running weekly cross-functional syncs to track KPIs and ensure on-time launch delivery.
Defined ICPs, buyer personas, and customer journeys across 5+ target verticals, aligning product narratives and messaging frameworks to improve campaign messaging and targeting.
Partnered cross-functionally with Product, Sales, and Marketing teams to plan product launch and run GTM campaigns for new Android terminals, driving a 20–30% uplift in terminal adoption within 90 days post-launch.
Conducted competitor analysis for Tap on Mobile in the European market to identify differentiation opportunities and developed value propositions, sales decks, one-pagers, and sales enablement toolkit adopted by commercial teams.
Initiated and built an AI-powered Product Marketing Agent to simplify workflow and accelerate content development.
Product Marketing Storytelling Go-to-market Strategy Sales Enablement Market analysis
Deloitte
Consultant – Cybersecurity Risk
CONSULTING AND AUDITS
February 2021 - June 2022 (1 year and 4 months)
Gurgaon, India
Acted as primary coordination lead between technical teams, external vendors, and client stakeholders to deliver smooth deployment of cybersecurity and operational risk solution for a large industrial client.
Managed Tenable OT tool to identify vulnerabilities and mitigate risks, reducing potential exposure by 30%.
Led a team of four to successfully upgrade new plant sites and deploy an alert mailing solution across seven facilities.
Prepared and presented monthly executive-facing reports to the client leadership, highlighting risks addressed and deployment progress, resulting in high client satisfaction.
Slingshot
Brand & Content Marketing (Freelancer)
November 2020 - February 2021 (3 months)
Contributed to the long-term brand strategy (positioning, communication, and activation), increasing brand awareness.
Developed a 360 ̊ marketing plan, created engagement programmes, and deployed digital and social media strategies.
Managed the media planning, visual conception & budgetary control of digital marketing.