Description

Lisajc.co.uk

Currently open to Senior Art Director, Creative Lead, and Senior Designer opportunities across integrated campaigns, brand, and digital creative.

I'm a Senior Art Director and Creative Lead with experience spanning entertainment, gaming, lifestyle, and consumer brands across agency, in-house, and freelance environments. I help brands develop clear, emotionally engaging creative from campaign platforms and seasonal ideas through to shoot direction, production, and final delivery.

My role often begins at the concept stage - shaping the creative direction, finding the idea inside the brief, and building the systems that carry it consistently across channels and markets.

I work closely with agencies and in-house teams, embedding quickly, building trust fast, and bringing calm, considered leadership to busy delivery periods. I'm hands-on across design - building assets and delivering production-ready work when needed.

Clients include Disney, Nintendo, Mattel, Photobox, Treatwell, and DON.BEAUTY - spanning entertainment IP, multi-market e-commerce, and consumer brand campaigns across Europe.

I'm experienced in integrated campaign development, film and photography direction, paid social, and scalable creative systems. My focus is lifestyle, consumer, and family brands - work that connects with people in their everyday lives.

📌 Open to Senior and mid-weight briefs where the work is good, and the team is collaborative.

📍 Remote and hybrid - available to travel to London.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Freelance
Senior Art Director
April 2025 - Today (1 year and 2 months)
Leading creative for lifestyle, beauty and consumer brands and the agencies that serve them. From campaign strategy and brand platform development through to shoot direction and full delivery.

Treatwell - Behind the Badge
Co-developed the campaign framework, design direction and tone of voice for Europe's leading salon booking platform. The creative platform now actively celebrates 75,000+ salon partners across 13 countries.

DON.BEAUTY by Steff
Art directed the launch of a luxury six-fragrance collection by UK artist Stefflon Don - end-to-end shoot direction, post-production and key art across Debenhams retail and TikTok.
Photobox / Storio Group
Creative Lead
E-COMMERCE
January 2023 - January 2025 (2 years)
Led a UK creative team of 6 designers, motion designer and copy lead, later leading a European campaign pod across copy, design and motion. Raised visual standards and elevated photography and campaign output across TV, digital, CRM and paid social.

Responsible for campaign strategy and creative direction across seasonal and always-on activity, guiding projects from brief through to delivery.

Led design reviews, shaped concepts and partnered with photographers, production agencies and post-production teams to deliver integrated campaigns across multiple markets.

Shifted the Storio portfolio from product-led messaging towards more emotive storytelling, aligning brand expression with commercial goals. Developed creative playbooks and scalable campaign systems to improve consistency across UK and European markets.

Acted as brand guardian during the Photobox / albelli merger, protecting and evolving the Photobox visual identity across channels and territories before transitioning ownership to the wider European design team.

Worked closely with studio management and creative operations on workflow, resourcing and budgets, while partnering with brand and campaign teams to translate commercial briefs into effective creative output.

Presented campaigns and concepts to senior stakeholders, aligning teams around creative direction while maintaining delivery momentum across fast-paced production cycles.

Maintained awareness of cultural trends, platform behaviours and emerging creative tools, introducing new approaches to improve campaign effectiveness and production efficiency.

HIGHLIGHTS
TVC campaigns across Christmas, Summer and Yearbook outperformed engagement, recall and action benchmarks across UK and Netherlands markets.

Elevated photography and visual direction across campaigns and introduced a modular paid social video system that improved efficiency and consistency across formats and markets, remaining in active use today.
Artistic direction Graphic Design Strategic planning Paid Social Art Direction
Troop Creative
Senior Art Director
January 2013 - January 2023 (10 years)
Founded and ran an independent creative studio for over a decade - embedded within agencies and in-house teams across entertainment, gaming, retail, lifestyle, automotive and experiential.

Covering the full range from big campaign ideas through to hands-on production and delivery, working closely with editors, animators and motion designers from concept through to final output.

Shopper marketing, experiential and retail activations - Lindt (in-store retail), Three UK (Boardmasters festival brand environment), Rimmel London and Plenish (shopper marketing pitches)

Automotive and lifestyle campaign support - pitch and marketing assets for Fiat, Kia, Jaguar Land Rover, Chrysler and Jeep (dealer marketing), Lovima (women's health), Zubrówka (lifestyle drinks)

Entertainment and gaming - franchise launches, packaging, OOH and multi-channel rollouts across Disney, Mattel, Nintendo, Sega, Sony, Universal, Fox and Paramount. Produced concepts, storyboards and mood boards, contributing to art direction and shoot direction

Worked directly with Nintendo across packaging, press ads, product accessories, logos and key art

Led and designed brand identity for KATOA - logo, brand system, textures and world-building assets for a mobile game tied to real-world conservation impact

Contributed to pitches for M&C Saatchi Shop, ABC Studios and Heathrow - supporting new business wins and account growth

KEY BRANDS
Nintendo · The Walt Disney Company · Mattel · Sega · Sony · Universal · Fox · Paramount · Lindt · Three · Kia · Jaguar Land Rover · Chrysler · Jeep · Rimmel London · Plenish · Zubrówka · Lovima · ABC Studios · Fiat · Heathrow

HIGHLIGHTS
Over a decade running an independent studio - trusted by Nintendo and leading agencies across retail, entertainment and experiential work spanning packaging, campaigns and multi-channel rollouts.
Art Direction Campaign Creative Adobe Creative Suite