Description

Senior Copywriter & UX Writer | 10+ Years Crafting Digital Experiences

I help brands turn ideas into clear, compelling, and user-focused content that drives engagement and meets business goals. With 10+ years of experience shaping digital products and narratives, I specialize in bridging the gap between user needs and strategic objectives.

As a Lead UX Writer for two years, I refined my expertise in user-centric storytelling, microcopy, and cross-functional collaboration. I deliver end-to-end content solutions—from storyboarding and multi-channel campaigns to editorial strategy and consistent brand messaging across websites, emails, and digital platforms.

I bring a versatile, strategic approach that ensures not just great content, but measurable project impact. Let’s create something exceptional together.

Industry field of expertise

Languages

English
Native or bilingual
Swedish
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Berlin (up to 50km)

Freelance
Journalist
PRESS AND MEDIA
September 2024 - Today (1 year and 9 months)
Berlin, Germany
Working as a contractor with clients as JustWatch, Aller Media, and the award-winning global digital agency PeakAce.
Journalism
Omio
Senior Creative Concepter/Lead UX Writer
TRAVEL AND TOURISM
January 2017 - January 2024 (7 years)
Berlin, Germany
Digital Content Strategy & Leadership – Led multi-channel campaigns on Instagram, TikTok, YouTube, and LinkedIn, creating paid and organic content that exceeded KPIs.

Creative Production – Concepted and produced fast-turnaround reels, videos, and digital assets; managed calendars to maximize reach and engagement.

AI & Workflow Efficiency – Used generative AI and automation to speed up content creation while keeping brand voice consistent.

Performance Optimization – Turned analytics and A/B tests into actionable insights, boosting engagement, reach, and conversions.

Collaboration Across Teams – Worked with Marketing, Product, Brand, and PR to deliver cohesive, results-driven storytelling.
Affinitas
Editorial & Content Lead
January 2013 - January 2017 (4 years)
Berlin, Germany
Editorial Platform Growth Managed Elitsinglar magazine, turning it into a top-ranking SEO platform. SEO-Driven Content Created search-optimized content for Swedish and Norwegian markets. PR & Media Strategy Led PR strategies across Scandinavia and CEE, securing Tier1 media placements.
SEO Editorial