- Self-EmployedIndependent Consultant - Luxury Brand Strategy & Creative ProducerOctober 2022 - Today (2 years and 5 months)Paris, France• Consult luxury brands in the jewelry, fashion and gastronomy industries (Baccarat) to research trends on cultural phenomenons and define modern elegance, targeting studies by providing strategies.• Strategize on how to market to the new social and cultural movements in Japan and USA by identifying and collaborating with emerging talent and spearheading guidance on execution.• Collaborate with internal teams to drive artistic direction, brand positioning guidelines, and action plans to establish and elevate the lifestyle and mindset of the target audience to work with internal teams; result in execution of new campaigns.• Identify current trends and movements by determining target audiences; appeal to them by creating a moodboard, lifestyle, values, and drivers for trendsetters, movers and followers.• Translate current trends into an action plan by identifying the mindset of target audiences; create a new artistic direction based on appeal to execute results and identify brand ambassadors and key opinion leaders.
- Nifty'sIndependent Marketing Operations ConsultantMay 2021 - September 2022 (1 year and 4 months)• Implemented project management software to implement a standard creative brief to support the marketing team's creative production process to design and execute marketing campaigns across all their platforms - emails, social, and web.• Collaborated with cross-functional teams to strategize campaign's launch to the drop for sales; created projects, assigned the team, and initiated the workflow and approval process for final delivery.• Coordinated with the product team in the timeline development of product, partnerships, and all feedback regarding crisis management.• Oversaw all projects in the pipeline, intake of creative requests, and negotiated timelines for 100 projects at a time.• Drove channel roadmap development and growth primarily through email on Klaviyo to coordinate with marketing teams, which became 70% of the company's revenue channel; executed on email marketing campaigns that sold-out largest NFT Avatar/PFP release ever (100k supply) with "The Matrix Avatars" and drove demand to sell through 5x's the supply of Game of Thrones release during recent market downturn. Additionally, broke ground during Shark Week by airing first-ever NFT giveaway on primetime TV, resulting in over 85k NFTs claimed and 36k new accounts created, generating significant revenue for the company.• Built integrations to support data-driven decisions from reports on open rates, click through rates, and traffic; ensured the final execution of strategic omni channel programs.• Guided the marketing team's objectives and key results (OKR) process through measurable goals and tasks and managed monthly progress tracking as part of the performance goals and reviews for team members to support the company's vision and mission as an eco-friendly, NFT-focused social media platform.
- The Howard Hughes CorporationGeneral Manager, CMO OfficeJanuary 2018 - August 2019 (1 year and 7 months)New York, NY, USA• Designed and launched new project management software company wide, achieving improved workflow efficiency by owning responsibility for all operational management, including budget management, human resources and legal management, culture building, and leading the creative production team.• Led organizational and staffing strategy for growth of marketing team from 13 to 50 members; created performance management and succession planning strategies; recruited, interviewed, and hired freelance and full-time creative staff and owned responsibility for onboarding and culture building initiatives.• Managed $60M in budgets for CMO, overseeing every aspect of annual budgeting process and conducting daily/monthly operational analysis; controlled expenses for Creative Studio, Digital Studio, Data & Analytics Studio, CMO Office, NYC marketing department, and field marketing budgets across US; worked with regional VPs of Marketing to analyze monthly variances and drive profit while aligning with corporate accounting.• Negotiated contracts with vendors to ensure quality work from data and analytics measurements and appropriate return of investment (ROI).• Owned responsibility for business strategy, creative operations, and general management of a marketing organization with a $60M operational budget across the United States.• Led production department to execute 360 campaigns and brand experiences across the portfolio; oversaw creative deliverables and seamless coordination with internal teams and performed research, developed proposals and budgets, sourced vendors and partners, and managed daily execution.• Fostered a high performance culture of collaboration, efficiency, recognition, and innovation through comprehensive training, coaching and feedback.
- Master of Business Administration - MBA, Institute Superieure de Marketing du Luxe Global Luxury Brand ManagementEDC Paris Business School2020Master of Business Administration - MBA, Institute Superieure de Marketing du Luxe Global Luxury Brand Management
- Master of BusinessSup de Luxe2020Master of Business Administration - MBA, Global Luxury Brand Management
- Photography, Digital PhotographyParsons Paris – The New School2011Photography, Digital Photography
- Bachelor of ArtsUniversity of California, Irvine2011Bachelor of Arts (B.A.), International Relations
- Advanced Japanese上智大学 / Sophia University2009Advanced Japanese