Livahul Hamna

Spearheaded the creation of a groundbreaking product, meticulously refining UX/UI for fintech applications through extensive research and user testing to align with industry demands and user expectations. Executed in-depth user research and usability testing, unveiling key issues and driving design enhancements that heightened user satisfaction. Fostered a synergistic partnership with front-end developers, steering product design to guarantee precision and uniformity across the development lifecycle. Enhanced company performance and investment attraction by implementing user centered design tactics, boosting user engagement and conversion metrics. Led a proficient design team in establishing and managing a robust design system, streamlining workflow and delivering a unified user experience. Crafted innovative fintech product & optimized UI/UX.

Directly engaged with clients to understand and meet their requirements throughout the design process. Executed comprehensive user research, employing interviews, surveys, and usability tests to derive actionable insights for informed design decisions. Developed and managed cohesive design systems, style guides, and UI pattern libraries to bolster product consistency and streamline cross-platform development. Leading over 6 different products in various fields, ensuring design initiatives were tightly integrated with business objectives and championed a user-first philosophy.

Actively participated in the full project lifecycle from brief and pitch to usability and build, delivering high-quality digital output in collaboration with account managers, creatives, and developers. Engaged with key stakeholders of various seniority, challenging and thinking creatively to meet business requirements. Articulated and presented creative ideas and treatments to teams, ensuring only the best work was released. Worked closely with senior staff to improve skills in all areas of digital creative and technology. Produced high-quality visual outputs through high-fidelity designs, rapid prototyping, and UI ready for development. WORK