Description

I'm Liv — A Communications & Content Specialist with over 4 years’ experience in graphic design, communications, and content across public sector, education, commercial, and freelance work. I specialise in turning complex or technical information into clear, engaging, and accessible content, especially interested in environmental and educational communications.

I work across communications strategy, content planning, content design, and delivery — helping organisations define their messaging, understand their audiences, and create content that is structured, purposeful, and easy to understand. I’m particularly strong at simplifying complex topics and aligning content with both audience needs and organisational goals.

My background in design means I bring a visual and structural approach to content, improving clarity, readability, and overall effectiveness across digital platforms.

Most recently, I worked as a Communications Specialist on the River Thames Scheme (Surrey County Council and the Environment Agency). In this role, I led social media communications, developing and delivering content and communications strategies to support public awareness and engagement. This included defining messaging, identifying target audiences, planning campaigns, and creating clear, accessible visual and written content.

Prior to this, I had a short-term contract at St Mary’s University, where I developed social media communications and content strategies and produced social media content to engage prospective and new students.

Earlier in my career, I worked as a Graphic Designer at Zone3, producing digital and print content for marketing campaigns, including social media, email campaigns, website assets, and magazine ads.

Alongside this, I have been casually freelancing since 2017, working with a range of clients on content creation, messaging, and design projects. Over time, this has developed into a broader communications and content role.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

River Thames Scheme (Surrey County Council & Environment Agency)
Communications Specialist
ENVIRONMENTAL
September 2022 - November 2024 (2 years and 2 months)
Reigate, United Kingdom
The River Thames Scheme is a UK government and local council partnership project for the largest flood alleviation, active travel and biodiversity scheme in the country. During this 2-year contract, I acted as the social media communications lead. From research, strategy, and planning to producing, delivery, and reporting, I developed the scheme's digital communications and social media to increase public awareness and reduce misinformation.

Duties:
• Took ownership of existing social media channels and expanded platform presence to support wider audience reach and engagement
• Developed and implemented communications and content strategies aligned with project goals, audience needs, and public engagement objectives
• Defined target audiences and adapted messaging accordingly
• Conducted competitor and sector analysis to inform content direction, messaging, and platform strategy
• Translated complex environmental and infrastructure information into clear, accessible, audience-focused content
• Produced visual content using Canva and Adobe Illustrator, ensuring consistency in messaging, visual communication, and accessibility across platforms
• Applied graphic design principles to structure and present information clearly, improving readability, accessibility, and audience engagement across content
• Analysed content performance and audience engagement to identify trends and refine content strategy over time
• Planned and delivered integrated organic and paid campaigns aligned with engagement and awareness objectives
• Conceptualised, designed, and delivered a place-based campaign (walking trails map) to increase local engagement and awareness of the scheme
• Designed and structured email templates to support consistent, clear communication with stakeholders
• Supported communications for Non-Statutory and Statutory Consultations, contributing to public-facing information and engagement for a Development Consent Order process
Content creation Strategic planning Social media Graphic Design Digital communication
St Mary's University Twickenham
Social Media & Digital Content Assistant
EDUCATION AND E-LEARNING
March 2021 - September 2021 (6 months)
Twickenham, UK
Part of the Government Kickstart Scheme, this temporary 6-month role at St Mary's University gave me valuable digital marketing and communications experience and the opportunity to add real value in a higher education environment.

Duties:
• Developed and launched a successful TikTok account (@stmarysuniversity) and helped grow their follower community by almost 500% in just 4 months
• Planned and executed targeted content strategies to engage prospective students, aligning content with audience interests and recruitment goals
• Developed a structured content and communications plan, including messaging direction, content themes, and publishing schedules
• Captured and developed real-time content at key events to support campaigns and showcase university experience
• Produced short-form video content aligned with platform trends and audience behaviour to drive engagement and growth
• Wrote clear, engaging, and audience-focused copy tailored to platform and content objectives
• Collaborated with internal teams to align content with wider marketing and recruitment objectives
• Managed community engagement, responding to audience interactions to strengthen brand presence and trust
• Used platform insights, trends, and audience behaviour to optimise content reach and engagement
• Reported on content performance, translating platform analytics into actionable insights for improvement
• Analysed competitor and sector content to identify trends, opportunities, and areas for differentiation
• Monitored trends to inform content strategy and creative approach
• Created location-based content to strengthen brand storytelling and appeal to prospective students
• Created a calendar of global, national and local key dates and awareness days to support inclusive and relevant messaging
Social media Digital communication Strategic planning Content creation Video editing
Zone3
Graphic Designer
SPORTS
May 2019 - November 2019 (6 months)
Guildford, UK
Graphic Designer for one of the UK leaders in the sports apparel and Triathlon market, creating print and digital content to use on the website and social media accounts.

Duties:
• Created digital content aligned with marketing objectives, supporting campaigns and seasonal promotions
• Designed and built email campaigns using A/B testing to optimise messaging, engagement, and conversion
• Created still and animated digital content for social media and web, regularly updating homepage assets to support campaigns and promotions
• Collaborated on print advertising campaigns in T3 magazine, aligning creative output with marketing objectives
• Built new website landing pages that adapted across all devices using Shogun page builder
• Monitored industry trends, technologies, and strategies to inform content, design, and campaign approaches
• Worked under an Agile management style - Contributing to daily Sprint meetings and end of week Scrums
• Worked together with other departments, including customer service, marketing, product design and copywriters
Graphic Design Content marketing Print graphic