About Loïc
Available as Fractional Head of Digital & Social Media for companies needing senior advisory on strategy, team structuring, platform launch (e.g. TikTok), or digital transformation.
I help leadership teams align vision, accelerate change, and build high-performing digital ecosystems.
English
Native or bilingual
French
Native or bilingual
Dutch
Conversational
Can work on-site
Brussels (up to 50km)
Experience
- Serviceplan / Plan.Net GroupEU Campaign LeadJanuary 2026 - Today (5 months)Bruxelles, BelgiumWorking as part of the Serviceplan team on European Commission communication projects and tenders.Responsibilities include:• Supporting the development of EU-wide communication campaigns across multiple Member States• Contributing to tender proposals (strategy, digital approach, media and partnerships)• Coordinating internal teams across strategy, creative, media and project management• Developing digital and social media strategies aligned with EU communication objectives• Supporting campaign rollout, monitoring and reporting• Projects involve collaboration with teams working on European Commission DG communication initiatives
- BNP Paribas Fortis BEHead of Social MediaBANKING AND INSURANCEMay 2023 - Today (3 years and 1 month)
- Defined and executed the bank’s digital communication strategy, covering LinkedIn, Meta, ... and executive communications for the C-Suite.
- Developed and rolled out the Ex-Co communication framework: strategic positioning, tone of voice, content planning, and impact measurement.
- Built and led the Social Media team, including recruitment, role definition, and capability development.
- Collaborated with the in-house Studio (visual creation team) & agencies to enhance creative output and produce social-first content formats aligned with platform best practices.
- Advised internal and agency teams on paid media best practices and supported campaign planning to ensure brand consistency and efficiency.
- Launched internal training programs for leadership and teams on digital communication, personal branding, and platform usage.
- Delivered actionable insights and performance dashboards that demonstrated tangible results and year-on-year improvement for both Ex-Co communications and the bank’s corporate social media pages.
- Led the internal deployment and governance of Sprinklr, Talkwalker, establishing unified processes for monitoring, publishing, and performance reporting across all business lines.
- ESTÉE LAUDER COMPANIESPaid Media Manager BeneluxJanuary 2022 - March 2025 (3 years and 2 months)
- Develop and implement a comprehensive paid media strategy for ELC Benelux, leveraging in-depth data analysis to drive decision-making.
- Lead and coordinate a team of Paid Media Executives, ensuring effective collaboration and high performance.
- Advise brands and online teams on maximizing paid media budgets to achieve the best ROI, tailored to their specific objectives (e.g., MAC, Aveda, Estée Lauder, La Mer, Clinique, Jo Malone, Tom Ford, etc.).
- Support all brands in defining and executing their social media strategies to align with overall business goals.
- Collaborate closely with the Online Manager, Retailer.com Manager, and Data CI Manager to establish an integrated planning process for all media investments, including E-commerce.
- Partner with media agencies and EMEA teams to standardize analytics, measurement frameworks, and reporting for paid media performance and efficiency.
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Education
- Bachelor in MarketingE.P.H.E.C2014Bachelor in Marketing
Certifications
- GenAI for Executives & Business LeadersIBM2025