About Lorena
Hi! I'm Lorena 👋🏻
I'm a Digital & Data Analyst with strong expertise in web measurement and digital analytics. I’m passionate about solving problems with data and bringing insights that help teams make smarter decisions.
I've worked across multiple industries and countries — including Argentina, France, Spain, and the U.S. (New York) — collaborating with both multinational companies and startups. I enjoy working in dynamic environments and love taking on new challenges.
If you're looking for someone with a strategic mindset, technical expertise, and hands-on experience in analytics tools — I’d love to help.
What I can help you with 👩🏻💻☕️
• Define and execute your Data & Analytics strategy
• Google Analytics (GA4) – Advanced setup and reporting
• Google Tag Manager – Advanced implementation
• Server-Side GTM
• Consent Mode setup (OneTrust, Cookiebot)
• Looker Studio – Advanced dashboards
• Adobe Analytics & Adobe Experience Manager
• Tealium iQ – Tag management & configuration
• Web analytics audits and implementation reviews
• Custom measurement plans aligned to your business goals
• Data storytelling & insight-driven reporting
• Dashboard optimization & process standardization
• BigQuery & SQL for GA4
Let’s work together to turn your data into real business value 🚀
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceOccasional Freelance Digital Analytics ConsultantDecember 2024 - Today (1 year and 6 months)Sharing my expertise and insights on Instagram and Tik Tok (@analytics.way) where I create valuable content on Google Analytics, GTM, Looker Studio, Cloud and more to help businesses optimize their digital strategies.
- OgilvyESData AnalystJune 2023 - Today (3 years)Barcelona, Spain• End-to-end measurement projects for different customers.• Design of the measurement and digital implementation plan.• Preparation of technical documentation related to analytics.• Measurement with Segment - Server side• Meetings to resolve analytics doubts to other teams.• Advice and planning of the migration process, transition or convergence from Universal Analytics to Google Analytics 4.• Management and control of containers in Google Tag Manager (GTM) including configuration of tags, triggers and custom dimensions.• Auditing and validation of pixels and measurement tools.• Reporting based on data obtained from Google Analytics (GA4).• Detection and resolution of anomalies in Google Analytics.• Unification of metrics of the different digital assets.• Periodic reports on insights and improvements.
- Slango Task AutomationHead of Digital GrowthApril 2022 - May 2023 (1 year and 1 month)Murcia, Spain• Coordination of project tasks• Implementation of Google Analytics 4• Implementations with Google Tag Manager• Generation of tagging guides• BI analysis and reporting• Participation in on-site events• Development of Marketing strategies• Development data driven actions
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Education
- SQL and BigQuery Introduction HTML y CSS (1/2) Certification Google Ads Search Certification Design Thinking: Inteligencia de datosSQL and BigQuery Introduction HTML y CSS (1/2) Certification Google Ads Search Certification Design Thinking: Inteligencia de datos
- Curso de Data AnalyticsUniversitat Politècnica de València (UPV)2023Curso de Data Analytics