Description

I work with startups, big companies, agencies and digital products to build reliable analytics ecosystems.

I set up and audit GA4 + GTM + Adobe Analytics tracking, create measurement plans, dashboards, and help teams take data-driven decisions faster.

I have 7+ years of experience and have worked with global clients across Spain, LATAM and US/Europe, supporting web & app tracking, consent, BI workflows and performance optimization.

What I typically do for clients:

• GA4 implementation & event tracking

• Tagging plans & Data Layer design

• Server-Side GTM configuration

• Looker dashboards for Product/Marketing teams

• Data quality, insights & reporting automation

Freelance / Remote / Long-term or short-term projects.

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Owner
Freelance Owner
May 2024 - Today (2 years and 1 month)
Malvinas Argentinas, Argentina
I help companies in Europe and Latin America improve their digital metrics and analytical maturity. I develop end-to-end implementations integrating GA4, GTM, Adobe Analytics, and BigQuery, aimed at improving reporting, conversions, and data-driven decisions.

Key responsibilities and achievements:
• +70 setups and tracking audits in e-commerce and digital products
• GA4 + Data Layer + custom event implementations
• Server-Side + Consent Mode configuration (OneTrust/Cookiebot)
• Strategic Looker Studio dashboards with business KPIs
• Ongoing consulting for teams (analytics, reporting, CRO)
• Custom training and workshops
GA4 GTM Google Analytics Google Tag Manager Communication strategy
Ogilvy ES
Data Analyst
June 2023 - May 2024 (11 months)
Clients: - UK FR Audi - UK | Farmalastic | Renault - US | Caixa ES | Hipra ES - US | Volswagen ES. End-to-end measurement projects. Documented and scored GA4 audits plus suggestions. Experience with measurement and implementation techniques. Analysis of the entire e-commerce funnel creating native reports in GA4 as well as Looker Studio for actionable business steps. Creating filters, custom channel groups, custom dimensions, segments and reports in GA4. Developing implementation guides for developers. Manipulation of tags with JS and HTML for different purposes. Web testing and auditing using different tools. Weekly reports on important KPIs for the business. In-depth analysis of trends and user behavior. Insights for improvement for each client based on data. Reports in Looker Studio where decisions are clarified and relevant trends are analyzed. A/B testing with Hotter, VWO and other tools. Develop weekly actions for the implementation of our clients according to metrics.
Slango Task Automation
Head of Growth and Digital
August 2022 - June 2023 (10 months)
Leadership of the Growth area including data analysis and strategic marketing actions. Visualization and decision making dashboards. Participation in events and business opportunities. Development of measurement plans. Firebase Measurement
Marketing Tracking of KPIs established by the area. Planning and organization. Project management.