Lorena Tonarelli Msc

Lorena is a medical value communication specialist with 20 years of experience in medical writing and editorial support, covering a wide range of pharmaceutical products, medical devices, diagnostics and therapy areas

• She is a specialist in medical communications and education, and market access/HEOR, working with agencies, pharmaceutical/medical device companies and healthcare organisations

• Her specialities include:

o Manuscripts for publication in medical journals. Examples of journals include

Breast Cancer; Blood; Leukemia & Lymphoma; Journal of Hematology & Oncology; Current Medical Research and Opinion; International Journal of Urology; Diabetes, Obesity and Metabolism; Journal of Managed Care and Specialty Pharmacy; Developmental Medicine & Child Neurology

o Conference (e.g., ISPOR, EHA, ESMO) abstracts and posters, slide decks, advisory board meeting reports, symposium reviews, SLRs

o Clinical summaries, clinical study reports, product monographs

o Congress slide presentations

o Educational modules, masterclasses, train-the-trainers, scientific platforms, webinars, workshops, facilitator guides, CMEs, digital learning

o HEOR manuscripts, abstracts, posters

o Global value dossiers (GVDs), AMCP dossiers, value messages, value stories and propositions, core value slide decks, objection handlers

o HTAs and HST appraisals (NICE) and TDP and ILAP (MHRA)

• In addition to creating new content, Lorena advises on content development, and performs senior and critical review, quality control and mentoring tasks

• Lorena also works on:

o Content strategy and message-oriented medical copy to effectively communicate product value and promote customer/patient/HCP engagement

o Identification of clinical, real-world, economic (BIM/CE) and PRO evidence supportive of product value

o Evidence gap analyses and treatment, payer, competitor landscape analyses