Louise Blackman

A creative digital marketing manager, with strong experience in strategy & planning, client management, account/project management and co-ordination and campaign management. An advertising graduate with a passion for digital performance and learning new skills.

Highlights:

• Agency, in-house & freelance digital marketing experience

• Digital strategy & planning

• Client & agency relationship & management experience

• Total Search, Display, Social, Email & Content channel experience

• Project, account & campaign management

• Analytical, Data & Performance driven, working towards KPIs & trade reactive experience

• Multi-channel & integrated campaigns with experience in offline channels

• Team & third party management, including overseas

• Currently working to launch my own family run start-up

• Google qualification in Digital Marketing Leadership (accredited by the CPD Standards Office)

Skills:

Digital Marketing

Project Management

Data & Analytics

Client management

Account Management

Content marketing strategy, planning & content

Creative briefing

Proposal & pitch writing

Social Media strategy, planning, content & management

Brand strategy, planning & content

SEO strategy, planning & content

Paid Search strategy, planning & content

Email marketing strategy, planning & content

Website design & management

Copy for product descriptions, e-commerce & web

Technical Skills:

Google Analytics

Hootsuite

Google AdWords

Facebook Business Ads Manager

Mailchimp

Wordpress

Photoshop

Premier Pro

Sprout

Infusionsoft

Zapier

TurboDial

Eventbrite