Lucila Perez

As a freelance marketer, I leverage my expertise in Marketing and Brand strategy to help businesses boost their online presence and drive sales. Since relocating, I have been proactively seeking new customers and improving my freelance portfolio across multiple platforms.

- Developed brand strategies and social media content for 2 new customers that resulted in significant improvements in customer engagement and sales. By implementing creative and effective marketing solutions, I helped my clients achieve their goals and grow their businesses.

- Revamped LinkedIn profiles for 2 clients who approached me after reading my latest article: "From useless to powerful: Unleashing the potential of your LinkedIn profile", and I was able to guide them in developing a strong professional brand on LinkedIn. Overall, I am constantly seeking new opportunities to apply my marketing and branding expertise, keep learning and help businesses succeed.

- Built my own portfolio: https://luchiperezlp.wixsite.com/lucila-portfolio

- Led the development and implementation of brand strategy and marketing plans for multiple agency clients, including a significant accomplishment with Arquiplast, a leading manufacturer of completion products and architecture services.

- Collaborated with the team to shape the brand book, commercial and brand strategy, content planning for marketing communications, and a new website with integrated e-commerce. By implementing a content planning strategy to ensure consistency in messaging and aesthetic, we achieved a 30% increase in net sales. That's why I'm confident about my capability to lead complex branding and marketing projects, collaborating with cross-functional teams and delivering results exceeding expectations. For the Arquiplast project, I was responsible for leading the branding and marketing strategy, which included overhauling the company's visual identity, messaging, positioning and website. By working closely with the team and the client, we were able to successfully launch the renewed brand and achieve significant results with a limited budget. This experience has further strengthened my ability to deliver impactful branding and marketing solutions for clients

As a freelance marketer at BECO Digital, a digital agency co-founded by my sister and me, I helped small businesses create effective brand and digital content strategies. Our primary client was Fresco Mercados, for whom we provided the following services:

- Developed and executed a comprehensive brand strategy and marketing plan that helped to increase brand awareness and drive sales.

- Led the assembly and deployment of an influencer marketing strategy that resulted in increased engagement and positive sentiment among the target audience.

- Provided recommendations on the use of the brand, logo, colours, and tone of each message to ensure consistency and reinforce brand recognition.

- Created successful campaigns for Google and Facebook Ads, using data driven insights to optimise performance and achieve campaign goals. Through my work with BECO Digital and Fresco Mercados, I honed my skills building brand and marketing strategies and developed a strong track record of delivering results for clients. I look forward to applying these skills to future projects and continuing to help brands and businesses achieve their goals.