Description

I’m a creative strategist working with organisations, artists and brands to turn ideas into public-facing, culturally relevant work.

My work sits between strategy and delivery: shaping concepts, campaigns and programmes, then developing them into something that can exist in the real world, connect with people and create longer-term value.

This often includes cultural storytelling, partnership strategy, artist-led campaigns, public-facing activations and creative project direction.

I’ve delivered large-scale projects with artists and brands including Hyundai, YSL Beauty and Apple TV, working across the UK, Europe, the Middle East and the US.

I’m best suited to projects where there is already an idea, campaign, organisation or body of work that needs sharper positioning, stronger storytelling or a clearer route into partnerships and public engagement.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 20km)

Nonesuch Works Ltd.
Founder | Creative Strategist | Partnerships & Cultural Projects
CULTURE
June 2025 - Today (1 year)
London, United Kingdom
Creative strategist and partnerships-led project director delivering £1M+ global cultural collaborations and large-scale brand activations. Founder of Nonesuch Works, supporting ambitious creative and cultural projects through strategic partnerships and execution.
Advise artists and brands on positioning, pricing, and partnership strategy
Lead end-to-end delivery of complex creative projects
Bridge creative vision with operational execution
Artist–Brand Collaboration creative strategy project direction Storytelling experiential
MTArt Agency
Global Project Manager
February 2022 - June 2025 (3 years and 4 months)
Delivered high-value projects exceeding £1M+, contributing to major collaborations
Delivered installations at UNESCO sites, Battersea Power Station and St James’s Park
Led strategic pitches to secure partnerships
Managed multinational teams across creative and production
Strategic Storytelling creative strategy Experiential Campaign Production Creative talent agent
AGORA
Content Manager
March 2019 - February 2022 (2 years and 11 months)
London, UK
Led brand strategy and creative marketing for a beauty-tech startup, shaping its visual identity and storytelling. Spearheaded content campaigns that grew engagement across Instagram, TikTok, and digital platforms.