About Luz
I’m Luz, a Peruvian graphic designer and illustrator based in the Netherlands. With 10 years of experience specializing in branding and illustration, I bring ideas to life through visual storytelling, using a mix of magic powders, lots of coffee, and the latest creative trends.
Spanish
Native or bilingual
Dutch
Basic
English
Fluent
Can work on-site
Amsterdam (up to 50km)
Experience
- LuzggaFreelancerMarch 2020 - Today (6 years and 3 months)- 50+ Key clients including Adobe, United Nations, Nestlé, American Express, Canbo, Logitech, Plan International, Coderhouse, Little Inca, Interbank, Belcorp, Intercorp.- Branding & Visual Identity – Developed branding for 100+ brands across diverse industries, creating brand books, illustrated games, and editorial projects.UI/UX Design – Created and optimized user interfaces and experiences by applying a lean design process, incorporating research, prototyping and user testing.- UGC Content Creation – Strategically produced User-Generated Content (UGC) to boost brand visibility and audience engagement. Helped drive a 25% increase in conversions for brands incorporating UGC into their marketing strategies.
- WixWeb Designer & Content CreatorSOFTWARE PUBLISHINGOctober 2024 - Today (1 year and 8 months)- Produced 24 UGC video content pieces for social media, specializing in web design.- Contributed to a 20% increase in brand recognition for Wix Studio as a powerful tool for web designers and professional studios.
- Government of PeruGraphic Design SpecialistPUBLIC SECTORJune 2018 - March 2021 (2 years and 9 months)- Ministry of Tourism – Managed social media content, print materials, and branding for 5 national campaigns under the Peruvian General Directorate.- Ministry of Production – Developed branding, visual merchandising, and event experience for 3 national campaigns supporting 30 small businesses.Led UI design for 3 web interfaces and composed over 20 scenes and motion graphics for the Peru Imparable national campaign.- Ministry of Culture – Implement 30 infographics for museum events, restructured 50 visual merchandising materials, and designed 5 books about Caral Culture.
Recommendations
Be the first to recommend Luz
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of DesignPalermo University2025Master in Design Management
- Advanced program in Digital MarketingEADA BUSINESS SCHOOL2019Advanced program in Digital Marketing