About Lydia
I am an experienced Social Media and Community Manager, having recently worked full-time as a Community and Content Lead. I specialise in managing all facets of the social media scope; content creation (Tiktok, Instagram, LinkedIn, Pinterest, Facebook) , video and photo editing, content scheduling using scheduling tools such as Later and paid social campaigns. My other area of expertise is within community management, where I have successfully built an Ambassador scheme from the ground up in my most recent position, building a rewards scheme for the Ambassadors and finding ways in which they can provide useful and engaging content within social media and PR to educate and give more exposure to the brand. I have also managed a refferal scheme, where I implemented a new offer and managed the location of this offer onsite to provide users with a refferal offer at relevant times within the user journey leading to an 80% uplift in refferals for the company.
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Love Home SwapContent and Community LeadSeptember 2022 - Today (3 years and 9 months)London, UK- Social Media Management- Social Media scheduling- Content creation- Content editing- Community management- Community development
- Love Home SwapDigital Marketing ExecutiveTRAVEL AND TOURISMAugust 2020 - September 2022 (2 years and 1 month)Digital Marketing Executive at Love Home Swap working within all areas of marketing and crucial in the marketing strategy. Also frequently contributing to customer service, customer retention, and PR. Have already owned/ contributed to many successful projects such as a brand new Ambassador Scheme, a new referral scheme and handling the first Influencer Marketing campaigns. I also was very proud to have contributed to writing and creating the entry for The Shortyz Awards 2021 through gathering data, case studies, quotes, reviews etc which Love Home Swap won the category for 'The Best Home Swapping Platform' in 2021.
- MEDIACOMMedia ExecutivePRESS AND MEDIAJanuary 2019 - July 2020 (1 year and 6 months)London, UKThe Mediacom executive scheme is made up for three consecutive rotations which each give different insight and experience into the media industry: First Rotation: Real World Insight (Research department) In which I have learned data analysis using execel spreadsheets and how to write questionnaires and tab specs for research purposes. I also frequently did campaign analysis for large clients such as Tinder. Second rotation: Planner/ Buyer in the Career department, here I have learned how to plan and book media for recruitment advertising, working on large clients such as Shell, Boots and TJX. I have also learned how to use booking platforms Media Explorer and Prisma a long with creating tags for advertisements. Third Rotation: In the Creative department of Mediacom focused on social media and influencer marketing. Experience in brand management for Dell and Bayer, on all social platforms using Sprinklr and writing copy for brands social posts.
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Education
- Bachelor of ArtsNewcastle University2018Bachelor of Arts - BA, English Literature with History of Art
- A level, English Literature (British and Commonwealth)Notting Hill and Ealing High School2015A level, English Literature (British and Commonwealth)