Lydia Mansi

BRANDING - Working with start-ups and businesses who are looking for creative input to help their brand build a stronger online identity or to increase their customer engagement.

Web Design | Logo/Brand Identity | Digital and physical stationery |Newsletters | Artwork Social Media | Emails

CREATIVE CONTENT - With 18 years' experience in print and digital content I can add professional polish to your business' communications and engage your customers more creatively and effectively.

Written | Photographic | Audio | Video

MARKETING - I help clients communicate more creatively with their customer base both online and offine; while attracting new ones to help their business grow.

Email campaigns | Newsletters | Social Media |Brochures & leaflets | E commerce | Customer services

www.lydiamansi.com - communicating, creatively

Responsibilities:

• Overseeing branding, design and web build with external developers for the launch of VavistaLife.com

• Establishing an SEO plan for launch to get the website into 1st page results for targeted industry key words.

• Co-authoring all content with the Medical Director for the 12-module health and wellbeing programmes - targeting both corporate and consumer clients. Using written, animated, audio, video and infographic media.

• Managing and maintaining a content schedule with a 6-week lead time - leading weekly cross-department meetings to ensure all social and comms teams were aware of key projects to create a cohesive brand message.

• Generating a weekly site report for Vavistalife.com to give key website figures on the progress and impact of the site's launch.

• Commissioning and subbing external content from expert contributors as well as writing content for Vavistalife.com in health, beauty, food, fitness and wellbeing.

• Uploading and editing written, audio and visual content to Vavistalife.com

• Devising and writing content for a social marketing and comms plan across Facebook, SMS and email for corporate programmes.

• Creating email newsletter branding and overseeing content for various marketing lists/funnels.

• Working with the marketing department to develop in-office marketing literature for corporate programmes.

• Sourcing experts in the fields of health and wellbeing to run in-office seminars for corporate clients.

• Working with the PR team for the launch of Vavistalife.com to ensure the brand identity and message was consistent.

• Running Facebook ad campaigns for consumer products - ensuring each campaign converted to sales and ran at a profit.

• Co-authoring ebooks and commissioning and overseeing design with artwork team.

• Developing an e-commerce structure with the web developers to enable digital products to be sold online.

• Directing photo and video shoots for programme content and marketing purposes.