Lyndsey B.

As Marketing Manager I developed the company's marketing strategy to align with the company's goals and vision. I was responsible for managing the marketing budget, social media accounts and managing the CRM (Salesforce) as well as creating Email Marketing Campaigns using Pardot (Account Engagement). In addition to creating email content and quarterly newsletters, I created a range of content such as marketing service and sector based flyers as well as content for the website such as blogs, case studies, service pages and landing pages to drive local leads.

Using a bespoke CRM system, I kept the company's website up to date and implemented a range of tactics to improve local SEO.

I worked with a marketing agency to oversee the development of a new website and to implement highly targeted Google Ads, closely monitoring spend, clicks, conversions and relevance of keywords.

Other activities included implementing the Feefo platform to obtain genuine customer feedback, organising exhibitions for specific sectors, advertising in trade publications and overseeing highly targeted sector-based advertising on LinkedIn. I also researched competitors & monitored their marketing activities.

Marketing & Quality Manager:

• Effectively conducting marketing and PR campaigns

• Ensuring the company website's content was up to date

• Updating various Social Media platforms for RDB Star Rating & The Quality Care Campaign with relevant news and articles (Twitter, Facebook, LinkedIn)

• Updating marketing materials, as necessary

• Collecting client feedback quotes for marketing purposes

• Preparing the company for UKAS Accreditation which involved developing a company Quality Manual and putting in place all the necessary systems, policies & procedures required to meet the requirements of UKAS. The company was awarded UKAS Accreditation in early 2015, the first company in social care to achieve this.

• Responsible for keeping systems & policies in place, so the company maintained UKAS Accreditation.

Dealing with incoming new enquiries, sending company literature to prospective customers, following up prospective customers, maintaining star ratings directory of results, sending the care homes' star rating results to the Local Authorities, reviewing trade press for any articles of interest, liaising with external Web Developer to launch new company website, assisting with rebranding of the company and marketing materials, organising publication of company advertisements, writing and publishing case studies, distributing press releases to local press, collecting client feedback quotes for marketing purposes, liaising with external Database Developer to get a bespoke company database built, writing Database Administrator's Manual, assisting with launch of Quality Care Campaign (in conjunction with Care England & SCIE) and the development of the campaign website.