Description

Hi and welcome to my profile!

I’m a multilingual copywriter and localisation specialist with over 9 years of experience helping global brands craft clear, culturally fluent content. I work across English, French, and Arabic, adapting tone, voice, and messaging for diverse audiences and markets.

With a background in Psychology, I bring a sharp understanding of human behaviour to every brief, shaping content that connects. I also have experience managing localisation projects end-to-end, coordinating workflows, stakeholders, and tight deadlines. I help agencies and startups set up projects so they run smoothly, from strategy and tools to team onboarding. Think of me as your project kickstarter: I come in, create the systems, align the people, and leave you with a solid foundation to keep moving.

Whether I’m writing copy, leading transcreation, or managing delivery, I bring clarity, flexibility, and quality to every project.

Portfolio:

Languages

English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Greek
Basic

Workplace preferences

Can work on-site

London (up to 50km)

Self-Employed
Freelance Strategist, Copywriter & Localisation Specialist
May 2012 - Today (14 years and 1 month)
• Delivered copywriting and localisation for leading agencies and brands across EMEA.
• Created content strategies, tone of voice guidelines, UX/UI copy, and SEO articles.
• Managed localisation workflows, coordinating translators, designers, and stakeholders for tight-deadline rollouts.
• Industries: Tech, PR, Health, FMCG, Lifestyle, FinTech, Legal, Parenting, Automotive, Start-ups.
• Selected clients: Google, Nutella, Eat Natural, British American Tobacco (Vuse, Velo), Nestlé, Dodoni, GoCardless, Pierre Fabre, Janssen, Novalac, Product of the Year, AIM Legal, Walk With Path, Unitu UK, Linglong Tires, LibanPost

Copywriting Content marketing Translation French-English Translation English-French Project Management
Breadonbutter Blog & Newsletter
Founder & Writer
October 2013 - Today (12 years and 8 months)
• Creator of lifestyle blog and Substack newsletter for millennials.
• Produced essays on parenting, freelancing, and lifestyle, building readership via Substack, LinkedIn, and Instagram.
Austin Macauley Publishers,
Author
December 2021 - December 2021
United Kingdom
• Wrote and published a children's book on inclusion, diversity and mental health. Distributed internationally.