About Macy
Product Strategy & Proposition Consultant | Insurance, Health, and Financial Services
With over 10 years’ experience across the UK and Asia, I help insurers, health providers, and financial institutions bring customer-focused products to market—faster and with confidence.
I specialise in product proposition design, product-market fit validation, and digital journey mapping—partnering with cross-functional teams to shape services that meet both commercial goals and real user needs.
Whether you're a startup refining your go-to-market plan, or a large institution refreshing your digital proposition, I bring a strategic yet hands-on approach. I’ve led initiatives across life and health insurance, retail banking, and regulated financial products, delivering stakeholder workshops, competitive research, and agile roadmaps that work in real-world environments.
📍 Open to project-based or remote freelance roles
🤝 Let’s collaborate on your next product challenge.
English
Native or bilingual
Chinese
Native or bilingual
Cantonese
Native or bilingual
Can work on-site
Milton Keynes (up to 50km)
Experience
- Bupa GlobalPropositions LeadMarch 2023 - March 2024 (1 year)London, UK• Developed customer-focused initiatives to enhance products and services• Led propositions for virtual ancillary services and partner collaboration on clinical pathways• Led effective communication with key stakeholders and analysed research data for insights• Devised creative strategies for highlighting goods and promoting specific attributes.
- Standard Chartered Hong KongManager, Product Strategy and ManagementAugust 2021 - May 2022 (9 months)Hong Kong• Launched multi-currency life insurance product to drive significant business growth• Collaborated with key stakeholders to manage product portfolio and support development• Directed end-to-end sales process for life insurance, implementing virtual on-boarding and compliance measures• Led execution of marketing strategy and budget approvals• Ensured compliance with local regulatory, internal and group governance policies• Oversaw periodic product governance reviews adhering to updated policies
- Bank of China (Hong Kong)Business Development Manager, Southeast Asia BusinessSeptember 2019 - August 2021 (1 year and 11 months)Hong Kong• Spearheaded investment and insurance product initiatives, enhancing market share in Southeast Asia• Implemented effective risk strategies for Southeast Asian digital transactions• Directed regional support for Malaysia's ground-breaking mobile banking investment launch in 2021• Managed rollout of digital banking initiative in Southeast Asia• Led yearly digital transformation plans for Southeast Asia, collaborating with Senior Management and key stakeholders
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Education
- Master of ScienceHong Kong Polytechnic University2016Master of Science
- Bachelor of EngineeringChinese University of Hong Kong2011Bachelor of Engineering
Certifications
- Google Data Analytics Professional CertificateCoursera2025