About Madalena
Enthusiastic and experienced Senior Product Manager. Co-founded 5 ventures in e-commerce, food tech and health tech for corporate clients. Acted as the CPO for each of these ventures and gathered experience and know-how from low code to custom development and across mobile, web and hardware. Since last year, has been working in fintech, overseeing the referral channel and the onboarding and activation of new users.
My teams describe me as full of energy and a hands-on, inspiring colleague.
Portuguese
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
German
Basic
Can work on-site
Munich (up to 30km), Berlin (up to 20km), Cologne (up to 30km)
Experience
- NuriSenior Product ManagerBANKING AND INSURANCEAugust 2021 - August 2022 (1 year)Berlin, Germany- I was responsible for 2 product areas: user acquisition through referrals and the onboarding of new users- Worked with squad of 1 Product Designer, 1 Tech Lead and 7 Engineers- Identified business opportunities and user problems through UX research and data analysis- Increased by 65% the number of new users via referrals- Reached record numbers of shares/referrals in the app- Increased sign-up conversion by 30%- Built tracking and data dashboards for the referral channel from scratch
- StryberSenior Product ManagerDIGITAL AND ITNovember 2018 - July 2021 (2 years and 8 months)Munich, Germany- Built 5 products from scratch- Co-founded ventures in 5 industries: lastmile, ecommerce, foodtech and healthtech- Built products from no code to a custom development- Responsible for the 5 products development from ideation, to research, to managing engineering teams, to launching and growing
- Via Verde PortugalProduct Owner & Project ManagerTRANSPORTATIONFebruary 2017 - October 2018 (1 year and 9 months)Lisbon, Portugal- Owned product roadmap and backlog, quality assurance process, conducted market research, and tracked and improved KPIs.- Managed full project cycles from market research, designing the business model, creating specifications and requirements, internal and external stakeholder management, contingency planning to implementation for several projects.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Product Leader CourseProduct School2022Product Leader Course
- Master's degree, International Management with Major in MarketingNOVA School of Business and Economics2017Master's degree, International Management with Major in Marketing