Madalena Leao

Designed and optimized user journeys for Europcar's loyalty program, improving engagement and usability. Created user flows, wireframes, and information architecture for early-stage product concepts. Led the UI design of an e-commerce platform for the Volkswagen Group, ensuring responsive layouts across devices. Developed and maintained a scalable white-label design system (One.Shop) used across multi ple brands. Col laborated with cross-functional teams in a SAFe Agi le environment, al igning UX decisions with product and development teams. Spearheaded the visual redesign of a micro-frontend dashboard, enhancing navigation and CMS integration through user scenario testing.

Designed the Quake website using a consistent design system, typography, and layout principles to strengthen brand identity. Created a responsive e-commerce platform for a health-focused footwear brand, focused on the checkout flow and conversion rate. Conducted user research, benchmarking, and competitor analysis to guide design decisions. Simpl ified checkout experiences through clear CTAs and accessible UI, enhancing usability and sales performance

Supported the design of an education al platform with complex functional ity and diverse user groups, from chi ldren to adult learners. Col laborated with cross-functional teams to design a responsive corporate website, improving visual coherence and user satisfaction.