About Maddalena
Dynamic analyst with 5+ years of experience in market research, social media marketing and neuromarketing. Skilled in quantitative data analysis, social listening and audience profiling. Through research and data analysis, I help clients get closer to their consumers, by understanding their behaviour, wants, and needs, generating innovative insights to inform the marketing strategy. Staying creative is key, hence I love looking at things from different perspectives to produce critical thinking for effective problem-solving and decision-making, in order to come up with new solutions.
Produced work for: Activision (Global), Barilla (Global), WASA (Global), LEGO (IT) Lidl (UK), Kellogg's (Europe), Yamaha Music (Europe), Xiaomi (UK and IT), Mail+ (UK), Uber Eats (UK), DEVCO (Europe), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT).
Italian
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Walnut UnlimitedSenior Research ExecutiveAugust 2022 - Today (3 years and 10 months)London, UK• Creating project proposals, outlining: methodology, costings, execution and questionnaire design.• Liaising with internal (Field Department, Data Processing, Coding, Multimedia etc) and external contacts, managing the project and communicating project information.• Planning and managing projects, checking progress against deadlines, and coordinating more junior team members.• Analysing quantitative data to generate insights and inform marketing strategies.• Conducting in-depth market research studies to understand customers' behaviours and market trends.
- We Are SocialSenior Research & Insight ExecutiveSeptember 2021 - August 2022 (11 months)Milan, Metropolitan City of Milan, ItalyProduced work for: Barilla (Global), WASA (Global), LEGO (IT), Freeletics (Global), Lavazza (Global), Netflix (IT), Adidas (IT), Blizzard-Tecnica (Global), Campari (IT), Lega Serie A (Global), MSC (Global), San Pellegrino (IT)- Producing ad hoc, weekly and monthly reports with a focus on: conversation analysis, content analysis and performance, competitor landscape and audience analysis;- Examining social media performance and providing learnings, recommendations, insights and best practices for clients social channels and to inform social strategies- Experienced in using social listening, audience and content management tools such as Brandwatch, Social Bakers, Rival IQ, GWI, Audiense, CrowdTangle, Etc.
- We Are SocialSenior Research & Insight ExecutiveMarch 2021 - September 2021 (6 months)London, UK
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Education
- Bachelor of Science in MarketingBirkbeck School of Business, Economics and Informatics2018Master's degree, Marketing
- Bachelor of ScienceBirkbeck, University of London2017Bachelor of Science - BSc, Psychology