Description

An experienced Retail Design & Visual merchandising specialist with experience across luxury, beauty and wider Retail landscape. Highly creative, with deep expertise from small-scale details, through to architectural design of the instore environment. I am a strategic professional with a practical customer centric approach, driving innovation and perfect execution through collaboration.

Industry field of expertise

Languages

Dutch
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

London (up to 50km)

L'Oreal,
Retail Design Director
August 2018 - September 2024 (6 years and 1 month)
As the Retail Design Director for European brands in the UK & ROI, I managed a team of 3+, dedicated to the design and implementation of the heritage brands Lancôme, YSL, Armani and the niche fragrances brand Maison Margiela. Covering all new installation and upkeep of brand real estate within the UK & ROI.
L'Oréal,
Senior Retail Designer
May 2015 - August 2018 (3 years and 3 months)
Lancôme, France
Leading a small team, implementing concepts that reflect Lancôme's brand strategy and customer journey. Collaborating with the many stakeholders and our Paris head office, negotiating with the retailers, to create the Lancôme brand within the various customer channels for all the new install in the UK and Ireland.
Ignite Design,
Senior Retail Designer
April 2007 - May 2015 (8 years and 1 month)
London, UK
Ignite Design is a Retail Design consultancy which is focussed on creating strategic point of sale solutions for mid and high-end beauty and fashion brands. Varied projects range from, L'Oreal 3D brand management team, to concept & design development for fashion concession within Harrods Knightsbridge.