About Madeline
Masters graduate at LISAA studying Marketing and Écoresponsibility. Graduate from the American University of Paris with a bachelors in Fashion Activism encompassing the environment, anthropology, business, and fashion under one degree; one semester spent at the London College of Fashion studying Media and Communications in Fashion.
Experience within Sustainable Fashion market practices at Phi 1.618, Paris market week with brands such as Erdem, Christian Cowan, and Jonathan Cohen selling and merchandising. Experience at Wonderland magazine and Karla Otto PR as an intern in London and at KCD and Phi 1.618 in Paris.
Interested in the fields of Consultancy, Business Development, Sustainability, Corporate Social Responsibility, and Creative Services.
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Phi 1.618,Marketing & Eco-responsibility ManagerJanuary 2023 - October 2023 (9 months)Paris, France• In-house sustainability and diversity consultant• Life Cycle Assessment Analysis & "Charte Éthique"• Marketing briefs, pitching, communication strategy• Internal and external sustainability and market benchmarking• Project management on time and on budget• Follow-up and strengthening of international relationships• Managing client interactions, such as project meetings/calls
- Phi 1.618,Content Manager & Sales Outreach SpecialistJanuary 2022 - January 2023 (1 year)Paris, France• Assisted creation and upkeep of website through Shopify template• Editorial line for all Social networks (Insta/Stories/Pinterest)• Follow-up of international reseller relationships• Press relations with journalists and growth-hacking company• Moodboard and background concept research for shoots and content management & planning• Photos (Editorial & Packshot)• Newsletter B2B & journalists (Mailchimp)• Assistance during B2B salon Premiere Classe• Prospection of US market (luxury boutiques & multibrand stores)- Organization of trip to the US, prospection appointments, follow up• In charge of apprentice schedule and planning• One day of class at LISAA (Marketing & Sustainability)
- Phi 1.618,Public Relations LiaisonSeptember 2021 - January 2022 (4 months)Paris, France• Sales experience at the boutique (Rue de Bac, Paris 7e)• One day of class at LISAA (Marketing & Sustainability)• Relations with a growth-hacking team, Press Agency, Website Freelancers• Sourcing sketches and assistance• Retailers, English Prospection (Bi-monthly newsletter) -Benchmark, internal research, communication• Photography- Packshot Photos using SCANCUBE- Shoots for social media (Instagram, FB, Pinterest)• Daily stories on the official Phi Instagram
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Education
- Master 1 (M1) + Master (M2), Marketing et ÉcoresponsibilitéLISAA - L'Institut Supérieur des Arts Appliqués2023Master 1 (M1) + Master (M2), Marketing et Écoresponsibilité
- Communication and Media StudiesLondon College of Fashion, University of the Arts London2020Communication and Media Studies