Description

Product marketing & brand strategy leader, with 14+ years of experience across fast paced B2B & B2C.

Most founders & startups face the same dilemma: They need senior marketing leadership to build & scale. But they can't afford (or don't need) a full-time CMO. Agencies possibly fragment strategy or are equally expensive. Junior hires lack strategic depth.

I can help solve this, as an embedded marketing exec.

I have a proven track record of delivering across the marketing funnel. Key projects include - driving user acquisition/retention/growth, brand campaigns, product launch & adoption, GTM strategy, and customer growth.

In my last role as Global Lead - Product Marketing at Just Eat Takeaway.com, I was responsible for 8 products across 18+ markets. Leading product launches, value propositions, messaging, GTM & sales enablement.

Key brands in my portfolio are Just eat takeaway, Swarovski, Aware, Titan company & Reliance retail. Over the years I have built a strong understanding of the consumer in the domains of tech, lifestyle & fashion . All of which come together to help businesses and entrepreneurs figure - What ext?

On the side, I am passionate about sustainability, anthropology, & the performative arts

Industry field of expertise

Languages

English
Fluent
Hindi
Native or bilingual
Dutch
Basic

Workplace preferences

Can work on-site

Amsterdam (up to 40km)

Aware™
Product marketing consultant
E-COMMERCE
May 2025 - August 2025 (3 months)
Amsterdam, Netherlands
Strategy & execution for the following -
+ Product positioning and content strategy, across multiple customer segments for a sustainability/ traceability tech startup
+ Workshop for messaging & competitive mapping
+ Strategic content direction for sales enablement & sales pitches
Content marketing Brand content Positioning strategy Customer Journey Sustainable development
Just Eat Takeaway
Global lead - Product Marketing
RESTAURANTS AND FOOD SERVICE
April 2022 - January 2024 (1 year and 10 months)
Amsterdam, Netherlands
Lead the product marketing for partners at Just Eat Takeaway by driving portfolio strategy, value proposition, messaging, and Go-to-market strategy across 15+ markets and 10+ products.

Responsible for building and executing product launches, competitive analysis, tactical campaigns and sales enablement toolkits - that increase product adoption, improve customer experience, and grow the commercial success of the brand.

Lead a team of product marketeers, & cross-functional stakeholders across product, Tech, UX research, Sales, Account, Content, local marketing teams

Temporarily lead Retention & Loyalty team across lifecycle journeys, marketing automation, CRM and insights (Maternity cover)

Developed a dedicated marketing approach, leveraged UX/research insights and built content assets for the introduction of new grocery/convenience partners to JET universe
Positioning strategy Product Marketing Content marketing Brand content Communication strategy
Alquemie Consulting
Brand & Product marketing strategist
TECH
January 2024 - Today (2 years and 5 months)
Amsterdam, Netherlands
- Product-market fit, Value proposition, & Positioning
- Go-to-market strategy & Product launch
- Brand architecture, content strategy & execution
- Full funnel marketing campaigns from demand generation to retention
- Consumer insights, and opportunity mapping
- Building Marketing functions, budget & calendars

Few Clients include - Just Eat takeaway, Swarovski, Aware Blockchain, Qalara, Robotical
Marketing Content marketing Positioning strategy Product Marketing B2b marketing