Description

My multi-disciplinary approach to creative direction operates at the intersection of brand communication, editorial development and visual storytelling, with a specialisation in the luxury, fashion, and beauty sectors.

With a 360° methodology, my practice engages in the conceptualisation and realisation of strategy, creation and design across diverse media – spanning print, film, digital and immersive spatial environments, with a focus on cultural resonance and impact.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Swedish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

ORGANIC BASICS
Creative Director
April 2023 - December 2024 (1 year and 8 months)
Copenhagen, Denmark
Led the complete rebranding and relaunch of the Copenhagen-based sustainable underwear label. Developed a new visual universe and 360° creative direction across all touchpoints.
• ●Elevated the brand to a Gen Z–aligned identity, contributing to strong engagement in the US market (50% revenue share).
• ●Creative direction for all seasonal and capsule collection.
• ●Directed seasonal, brand and product campaigns from concept to final delivery.
• ●Built creative framework for e-commerce, social content and graphic systems.
• ●Established a visual language across campaigns, e-commerce, social and CRM.
• ●Managed internal teams and external partners across design, production and post-production.
Rebranding Communication 360° Team management Creative Direction Art Direction
BRITISH VOGUE
Commercial Partnerships Creative Director
January 2019 - January 2020 (1 year)
London, UK
Artistic and strategic lead for brand collaborations across all creative platforms.
• ●Directed bespoke campaigns spanning film, print, social, and events.
• ●Shaped creative concepts aligned with Vogue's editorial authority.
• ●Ensured coherence across all image outputs – film, print, social and events.
• ●Led cross-disciplinary teams on projects for Nike, Woolmark, BMW, Gucci Beauty and Barbie.
THURSDAY'S CHILD
Creative Director
January 2018 - January 2023 (5 years)
London, England, United Kingdom
Co-founder of a platform supporting emerging photographers and film makers aged 16–35.
• ●Identified and mentored young talent, matching them with global brands and agencies.
• ●Curated visual direction and editorial output across digital channels.
• ●Built creative partnerships to support new voices in contemporary image-making.